Yes. If you are a seller who enrolled a brand in the Amazon Brand Registry prior to 30 April, 2017 and the brand meets the above-listed eligibility requirements, we encourage you to re-enrol the brand in the new Amazon Brand Registry. If your brand does not meet the current eligibility requirements there is no required action for you at this time. You will continue to be able to list without a Global Trade Identification Number (e.g., UPC, ISBN, EAN, JAN) by using a key attribute such as part number or model number.
To access to these new features, we invite you to get started now. Please use your existing username and password to get started. You’ll be asked to complete a new brand application for each eligible brand that you would like to enrol in the new Amazon Brand Registry.