“I never knew such big things are possible on Amazon Business. In one shot, I got a bulk order for 300 units from a business customer last month!“
– Ashish Aman, Shreeng Enterprises
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Amazon Business (B2B) Seller Program

Sell in bulk to lakhs of registered business customers across India

Whether you are a Manufacturer or Distributor, Small Business or Large Enterprise, you now have a targeted way to reach Business Customers by accessing a full suite of exclusive business features. When you register to sell on Amazon, you can start selling under the Amazon Business (B2B) Seller Program for free in only a few minutes, by signing into your Seller Central account and visiting B2B central

FEATURES & BENEFITS OF B2B SELLING

More Customers, More Sales

Reach lakhs of GST verified Business Customers and benefit from increased sales opportunities

Sell More, Pay Lesser Fees

Sell in multi-unit quantities and pay lesser fees for selling more units.

Save effort on manual invoice creation

Provide auto-generated GST invoices and use GST reports to enable businesses to claim Input Tax credit on B2B invoices

Same Seller Account for B2B and B2C

Auto-enrollment to Amazon Business. Manage your inventory for both B2B and B2C from a single seller account with no incremental effort.
What our sellers are saying...
Frequently Asked Questions (FAQ)
About the Program
What is the Amazon Business (B2B) Seller Program?
Amazon Business (B2B) is a marketplace to serve the needs of Business Customers. For sellers, Amazon Business provides one of India’s largest opportunities to reach businesses across the country. Sellers can benefit from business-tailored features such as Referral Fee Discount, Business Price, Quantity Discounts, GST Exclusive Prices and automated GST Invoices.
Who is an Amazon Verified Business Customer?
Amazon Verified Business Customer is a customer who has completed the business account registration process, provided valid business license details and has been verified by Amazon based on publicly available data.
What are the main differences between the Amazon Business (B2B) Seller Program and Selling on Amazon (B2C)?
The Amazon Business (B2B) Seller Program allows sellers to cater to the specific requirements of Business Customers by providing exclusive features optimized for Business-to-Business (B2B transactions.
Registration
Who is eligible to join the Amazon Business (B2B) Seller Program?
All sellers newly registering on Amazon are auto-enrolled to the B2B Program. Business Invoice badge will be enabled only for B2B offers so that Business Customers can choose to buy only those offers where they can get Business Invoice.
How much does it cost to sell products as an Amazon Business (B2B) Seller?
The standard Fee Schedule on Amazon.in is applicable to Amazon Business (B2B) Sellers also. However, for B2B transactions, sellers get an additional fee benefit for selling in multi-unit quantities to business customers
What will change in Seller Central for an Amazon Business (B2B) Seller?
The overall functionality of Seller Central will not change. You will begin to see new business features in Seller Central. For example, you will see a B2B tab on your Seller Central home page from where you can access additional business features
How do I cancel my Amazon Business (B2B) Seller status?
You may opt out of the Amazon Business (B2B) Seller Program at any point. You can go to My Services page (Settings > Account Info > My Services) in Seller Central to opt out of the program. This only removes the business-to-business-specific features in your Seller Central account, and does not cancel or impact your professional seller account. Please reach out to the Seller Support for any further queries.
Getting Started
Can I use FBA for fulfilling orders on Amazon Business (B2B) Seller Program?
Yes, you can use FBA to fulfill Business-to-Business (B2B) orders as well.
Where do I manage my Business-to-Business inventory?
You do not need to keep a different inventory earmarked for business orders. Your existing inventory specified in Seller Central account (whether listed under FBA or not) can be considered for B2B as well.The estimated fees will be displayed at the time of inbound-shipment creation, and the fees will also be available on the payment reports in Seller Central.
How should I file tax returns for my B2B Orders?
You are required to file tax returns at a transaction level for every B2B order and mention the Business Customer’s GSTIN as mentioned in the B2B Reports (Go to Reports > Tax Document Library > Merchant Tax Report > B2B Reports) available in Seller Central. This is mandatory to enable Business Customers to claim tax credit.
What is Business Price? How is it different from “Regular price or Retail Price”?
Business Price is a discounted price that Amazon Business (B2B) Sellers can offer to their Business Customers. This price will be available/visible only to Business Customers. “Regular price" or "Standard Price" or "Retail Price" is the retail price for your product for all Amazon customers who are non – Business entities, and who purchase products for their personal use and not for re-sale. Your Business Price cannot be higher than your Regular Price but can be equal to the Regular Price.
Can a product have a Business Price and a Regular Price?
Yes. Business Price can exist in addition to the Regular Price.
Can Business Customers purchase my product if there is no Business Price?
Yes. As a Business Seller, if you do not provide a Business Price for your products, Business Customers can purchase your products at your Retail Price.
What are Quantity Discounts?
Quantity Discounts are the discounts extended by the Business (B2B) Sellers to encourage Business Customers to buy in bulk quantities.
How do I identify a Business Order?
A Business Buyer icon that appears next to order ID indicates that it is a business order. Go to Manage Orders and look for the Business Buyer label to the right of the Order ID.
What is Business Invoice? Do I need to provide Business Invoice to a Business Customer for the products sold on Retail Price?
Business Invoice generated contains Customer’s Business Name, GST number (if any) and Purchase Order number. Yes, you are required to provide Business Invoice to a Business Customer even if the product is sold for a Retail Price.
What is Business Only Offer?
While the Business Price and Quantity Discounts that you set will be visible only to business customers, the Regular Price would still be visible to all customers. However, if you wish to make an offer only to business customers, you can do so by providing only a Business Price and no Regular Price.
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