Empowering women entrepreneurs across India

Be a Saheli

Are you a woman entrepreneur associated with our partner organisations? Do you support women artisans/entrepreneurs? Apply now and get a chance to be a part of Amazon Saheli program. Refer to the FAQ section below for more info.

Explore the Saheli store

The Saheli store is a dedicated storefront on Amazon.in to display women entrepreneurs' products and facilitate to sell their products to thousands of Amazon customers across the country.

Benefits of Selling on Amazon via Amazon Saheli

Saheli handicraft
Get your products noticed
All your selection in one place, in a separate store on Amazon.in
Catalouging of books sample
Imaging and cataloguing services at zero cost
Get product photo shoot and product listing support to get your account live.
threads of saheli products
Subsidized referral fee
Receive reduced referral fee to 12% for one year if your category referral fee is more than 12%.
training support of women workshops
Training support
Initial training on how to manage your Selling on Amazon account at zero cost
Spend time on what matters.
Hassle-free tools and reports make it easy for you to manage your business.
women discussing saheli
Need help?
A dedicated account manager to help you get started on Amazon in your initial days as a seller.
Listen to the world. Follow your heart. #KarManki

How Amazon Saheli works

Application process
Get invited if your application meets all the requirements to Sell on Amazon as Amazon Saheli.
Training workshop
Attend an onboarding workshop (online or offline) and learn all the nuances of online selling.
Subsidized referral fee
Get your products added to your Amazon account with product photoshoot.
Start Selling on Amazon
Get your account live on Amazon and reach thousands of Amazon customers across the country.
Our partners

Frequently Asked Questions

What does Saheli mean?
The word Saheli in Hindi literally means a female friend. Amazon is acting like a friend to the women entrepreneurs by enabling them to become successful online entrepreneurs.

I am a woman and I sell products offline. Can I be a part of Amazon Saheli?
Yes, you can apply for the program and we will validate all the details you provide. If you meet all our requirements, we will send you the invite to start Selling on Amazon as a Saheli seller.

I am a woman enterpreneur and I am already selling on Amazon. Can I be a part of Saheli program?
You need to be associated with our partner organisations* to be a part of Saheli program. Please fill in the application with the partner details and we will review your application. Post that, we will send you the invite to start Selling on Amazon as a Saheli seller.

*List of Saheli partners – MAVIM, Kudumbashree, SEWA, Mann Deshi Foundation, COWE, AWAKE, Impulse Social enterprises, Taragram, Tee-tote-ler, GreenSouls, Lifaffa, Greenbug, Destiny Foundation, IWAS, SETU, Rangsutra, Ruas, Anbhuti, Deshpande Foundation.

Can I avail all the benefits, if I am already selling on Amazon?
No, you will not receive onboarding support (imaging and cataloguing, account management, subsidised referral fee and onboarding training support) as you are already selling on Amazon. These benefits are for women entrepreneurs who are not on Amazon to get them started. However, your products and story will be added to Amazon Saheli Store.

How can we partner with Amazon Saheli?
If you are an associate entity, have many women entrepreneurs selling products and you meet our requirements, we will onboard you as our partner.

What is the advantage of being a partner?
We have dedicated processes to enable more women entrepreneurs and artisans to come together to reach customers nationwide through selling on Amazon. Based on the number of women entrepreneur/artisan sellers and the selection available, As a partner, you will have access to sell on the dedicated Saheli storefront on Amazon.in. We also offer merchandising support to our partners to enable greater customer reach and selection.

What are the requirements to sell under the Saheli program?
As this program is to empower women entrepreneurs by providing them with the initial support, you need to be a woman entrepreneur or you need to have women artisans working for you and be qualified for Saheli benefits to join this program.
Also, you need to have all the minimum requirements to Sell on Amazon. Your company or proprietorship details, contact details, bank account, GST are mandatory.
If you do not qualify, you can click here to know more about Selling on Amazon.

I don’t have GST and I want to sell my products online. How can Amazon Saheli help me?
You need to have GST to Sell on Amazon. We can get you connected to a service provider to help you get GST.

Who will take care of my logistics, inventory, price and online account?
Amazon Saheli team will only help you get started on Amazon with training, account set up support and account management support in your initial days as a seller on Amazon. Post that you will have to manage your Amazon seller account and if you want services, you can avail them at cost.

How will I get notified of the training schedule? How much do I need to pay for them?
Once you are invited for the program, you will get an SMS and E-mail notification with the exact date and location of the training if it is an offline workshop or webinar registration link if it is an online training session. This onboarding session will be for all the sellers launched under the Saheli program at no cost

I have already applied but there has been no response. How can I escalate the same to Amazon?
You can write a mail to saheli@amazon.com and we will get in touch with you.

I still have queries, how can I get in touch with you?
You can write to the same above-mentioned email, we would be happy to assist you.
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