Empowering women entrepreneurs across India

What is Amazon Saheli?

An Amazon initiative to bring to the fore locally made products from women entrepreneurs in India. A program to enable women to become successful sellers on Amazon.

Benefits of joining Amazon Saheli

Subsidized Referral Fee
Reduced referral fee will stand at 12% or less depending upon the category for one year

Personalized Training for a Quick Start

Training support on how to Sell on Amazon to kickstart the business

Account Management Support

Our account manager will guide you in your initial 30 days as a seller

Imaging and Cataloguing Support

Professional product photoshoot and product listing support to get your account live

Increased Customer Visibility

Your products will also be displayed on the Saheli store on Amazon.in to help you get noticed by more customers
Marketing Support
Leverage our marketing initiatives to grow your brand

Hear more from our Sahelis

greenBug liner is a responsible product which is made responsibly. Through Amazon Saheli, women trained by greenBUG, are able to conveniently make & sell the products, allowing them to earn a dignified income
Women artisans of iVillage create handcrafted exquisite products. Through Amazon Saheli, iVillage has empowered over 600 women from 96 villages

Meet our Partners


From our marketing events

Participate in our marketing and networking events such as Smbhav and Small Business Day

Frequently Asked Questions (FAQ)

What does Saheli mean?
The word Saheli in Hindi literally means a female friend. Amazon is acting like a friend to the women entrepreneur by enabling them to become successful online entrepreneurs.
I am a woman entrepreneur, affiliated with one of the Amazon partners. I sell products offline and/or on other portals. Can I be a part of Amazon Saheli?
Yes, you can apply for the program and we will validate all the details you provide. Once you apply successfully, we will send you all details to start selling on Amazon.in as a Saheli seller. To receive Saheli benefits of reduced referral fee, imaging and cataloguing support for launching your business on Amazon, you need to be affiliated with one of our partners.
I am a woman entrepreneur and I am already selling on Amazon. Can I be a part of the Saheli program?
Yes . Please fill the form available in the 'Apply now' section. We will review your submission and get back to you.
Can I avail all the benefits, if I am already selling on Amazon?
Your products and story will be added to Amazon Saheli Store.
Free imaging and cataloguing, account management, subsidized referral fee and onboarding training support are meant to help woman entrepreneur who has not started selling on Amazon. As you are already selling on Amazon you are not eligible for the launch support.
We are an NGO/Not for Profit Organization. How can we partner with Amazon Saheli?
If you are a government run body/NGO/Not for Profit and are helping women entrepreneurs in selling products and you meet our requirements, we will onboard you as our partner. Please apply on the link given on this page.
What are the requirements to sell under the Saheli program?
As this program is to empower women entrepreneurs, you need to be a woman entrepreneur. You also need to have the following minimum requirements to Sell on Amazon - Your proprietorship details, contact details, bank account, PAN Number and GST. You can click below to know more about Selling on Amazon.
I don’t have GST and I want to sell my products online. How can Amazon Saheli help me?
You need to have GST to Sell on Amazon. Don't have GST? You can connect with a third party service provider to help you get GST by clicking on the below link-
Who will take care of my logistics, inventory and seller account?
Saheli team will only help you get started on Amazon with training, account set up,free imaging & cataloguing and account management support in your initial 30 days as a seller on the platform. You will be managing your seller account.

If you want services to ship during or after the first 30 days, you can avail FBA or easy ship services as per applicable cost. You can read more about the same below:
How will I get notified of the training schedule? How much do I need to pay for them?
Once you are invited for the program, you will get an SMS or E-mail notification with the exact date and location of the training if it is an offline workshop or you will get webinar registration link if it is an online training session. This onboarding session will be for all the sellers launched under the Saheli program at no cost
I have already applied but there has been no response. How can I escalate the same to Amazon?
You can write an email to saheli-karigar@amazon.com and we will get in touch with you.
I still have queries, how can I get in touch with you?
You can write to us at saheli-karigar@amazon.com. We would be happy to assist you.
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