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Improve performance, unlock benefits & accelerate growth

What is Amazon STEP?

STEP is a performance-based benefits program which simplifies your experience by providing customized and actionable recommendations, helps you improve key customer experience metrics and in turn, your growth. Your performance on key metrics and the associated benefits are transparent, easy to understand and applicable to sellers of all sizes and tenure on Amazon.in.

As you improve your performance, you unlock benefits by moving through ‘Basic’, ‘Standard’, ‘Advanced’, ‘Premium’ levels & more. These benefits include weight handling & lightning deal fee waivers, faster disbursement cycles, priority seller support, free account management, free A+ cataloguing and many more. With STEP, your performance, benefits and growth are owned by you, and puts you in charge of your success!

PROGRAM BENEFITS

launch support for sell on local shops

Track Performance

One-stop destination to track performance on metrics that drive growth
deliver your products to customers

Enjoy Benefits

Benefits include weight handling & lightning deal fee waivers, faster disbursement cycles, priority seller support, free account management & more
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Get Recommendations

Customized and actionable recommendations help you continuously improve your performance
Frequently Asked Questions (FAQ)
Do I have to register for STEP?
Sellers are automatically enrolled into Amazon STEP.
I am a new seller? Will I be part of STEP?
Yes, as a new seller you will start at the 'Standard' level and enjoy 'Standard' benefits from day one.
When will STEP be launched?
Amazon STEP will launch on 1 December, 2020. The performance evaluation for sellers will begin on 1 January 2021, with the first evaluation cycle ending on 31 March 2021. Click here to learn more.
Where can I know more details about the program, evaluation criteria and benefits?
Ready to sell on Amazon? Get started and grow your business so you can unlock more Step benefits
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