Bengaluru, April 24, 2017: As part of its partnership with Development Commissioner (DC) Handloom of the Union Ministry of Textiles, Amazon.in today conducted a workshop for weaver cooperatives in Karnataka. The workshop focused on educating, training & enabling cooperatives to directly sell their products on Amazon.in. Members of over 20 weaver cooperatives from areas including Bagalkot, Bijapur, Mandya and Chamrajnagar attended the workshop held in Bengaluru.
In line with its vision of transforming the way India buys & sells, Amazon.in had partnered with DC Handloom last year to digitally enable over 18000 weavers from clusters including Nadia, Burdwan In West Bengal, Nuapatna, Bargarh in Odissa, Pochampally, Warangal in Telangana & Kota in Rajasthan and handhold them to successfully sell on its platform. In a short period of time, the company has deployed several teams across these states, conducted over 11 workshops and introduced hundreds of weavers to online selling.
Talking about the workshop in Karnataka, Mr. R, Grish, IAS, Commissioner of Textile Development & Director of Textiles, Government of Karnataka said “Authentic silk, cotton ilkal, guledegudda khana and molakmuru products from Karnataka have always found resonance with shoppers across the country. Our partnership with Amazon India will allow weavers from the state to satiate this demand by making their products available in all corners of India. Weavers will also get the right value for their offerings by getting directly connected to millions of customers across India. We thank Amazon India for partnering with us and enabling skilled weavers & artisans of Karnataka to get online.”
Gopal Pillai, Director & GM, Seller Services, Amazon India, added, “Our partnership with the Development Commissioner of Handloom allows us to make a difference in the lives of thousands of weavers & artisans across the country. Through our joint efforts, several weavers have already listed hundreds of certified products on Amazon.in. This is yet another milestone in our journey to transform the way India buys and sells. We see immense potential in weavers from Karnataka and our workshop today is testament to our commitment to the State. We look forward to handholding cooperatives and offering the requisite tools in their new digital journey”
All products listed by weavers are available through the ‘Handloom & Handicraft’ store, earlier known as ‘Crafted in India’, on Amazon.in. Launched in 2015, the store aims at bringing the rich Indian heritage of handicrafts and handlooms to Indian consumers’ doorsteps. The store has enabled craftsmen from over 20 regions to come on Amazon.in with over 18,000 products across sarees, jewelry, handbags, shoes and more.
Since its launch in June 2013, Amazon.in has been working extensively to launch services that meet different business requirements of sellers and help them grow their business profitably online. From offering Fulfilment By Amazon (a pay-as-you-go fulfilment service wherein Amazon.in packs, ships and delivers products to customers, manages returns and does customer service on behalf of the sellers), innovating Easy Ship (an assisted shipping service that makes it easy for sellers to ship products across India), launching Seller Flex (bringing Amazon’s flagship FBA experience to the seller’s doorstep by implementing the FBA technology at sellers’ warehouses), introducing Amazon Tatkal (a service-on-wheels to help SMBs get online within 60 minutes), to building the largest storage capacity in ecommerce in India for sellers to the tune of 10 million cubic feet, Amazon.in has been helping sellers reach millions of customers across the country.
The company launched a Special Lending Program for sellers last year that enables them to easily access secured & unsecured loans between 5 lakh rupees to INR 2 crores from their partners Capital First and YES Bank. Its Global Selling Program launched in India in May 2015 has over 20,000 sellers today selling their ‘Made in India’ products on Amazon’s ten global marketplaces to millions of active worldwide customers.