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Amazon.in launches ‘GST Cafés’ to train sellers on GST compliance

These pop-up service centers will educate sellers across 11 cities and help them transition seamlessly through GST

Bengaluru, June 28, 2017: India’s leading e-commerce giant, Amazon.in today announced the setting up of 16 ‘GST Cafés’ across 11 cities to help sellers understand the nuances of GST and transition seamlessly through the entire process. In line with Amazon.in’s continuous efforts to enable its sellers be GST-compliant, these cafés, available from June 26th, 2017 will be available for a duration of two weeks to train and empower sellers on the implications of the new GST tax. These support centers are set up at various Amazon Service Provider and Amazon partner sites across the country will help sellers address their queries on GST compliance and stay relevant for the upcoming GST regime.

Amazon.in has left no stone unturned to help its sellers understand procedural formalities and address their GST queries. Under this program, sellers will be able to walk into the café and get training and guidance from trained resources and experts for navigating their accounts and getting their queries resolved. The ‘GST Cafés’ in Mumbai, New Delhi and Bangalore will specifically have an experienced Charted Accountant to assist sellers in updating their GSTIN on Seller Central and get GST related concerns resolved on the spot. The cafés in other cities will be operated by qualified Amazon.in Service Provider or Account Managers who will help sellers with “how-to” queries around updating GST details in Seller Central, procedural formalities and other simpler queries. All unresolved queries at these cafes will be redirected to Amazon Tax team and will be addressed remotely through email mechanism to ensure sellers get satisfactory resolution.

Amazon.in has been working actively with its sellers and other stakeholders to roll out several initiatives across its various communication & training channels. By setting up GST Cafés, the e-commerce player aims to support sellers to ensure smooth compliance of all legal formalities that pertain to the upcoming GST implementation and help them integrate effortlessly.

Sharing his views on the initiative, Mr. Gopal Pillai, Director & GM, Seller Services, Amazon India, said, “With just a few days to go for the GST roll-out, an in-person assistance is of utmost importance to help sellers with last-minute issues and details. We thus came up with the idea of GST cafes across cities to educate sellers about the new tax and its implications. Through these cafés we aim to handhold and assist our sellers and prepare them better for the transition. We look forward to supporting our sellers in every way possible through comprehensive training, technology solutions and collaboration with subject experts. All necessary Amazon systems & process changes are being implemented rapidly to ensure that sellers are GST compliant at launch.”

Amazon.in has been creating awareness about its GST Cafés amongst its seller community through regular SMS alerts and e-mail communication. The GST café details are also available on the Amazon services website to help sellers locate the café near them. Amazon.in has also been actively leveraging its Facebook Seller Group to create awareness and drive traffic at these cafés and help sellers get GST ready.

Earlier this year, Amazon launched the ‘A-Z GST Guide’ programme that has trained & enabled thousands of sellers on the marketplace till date to get ready for GST. The online portal provides resources in the form of tutorials, blogs and free online training sessions. In addition, it also provides sellers on the marketplace with access to paid professional support and expert advice from third-party service providers. Through engagement activities like surveys, the initiative receives real-time feedback from sellers which helps Amazon.in customize support services related to GST.

Amazon.in launches ‘GST Cafés’ to train sellers on GST compliance

These pop-up service centers will educate sellers across 11 cities and help them transition seamlessly through GST

Bengaluru, June 28, 2017: India’s leading e-commerce giant, Amazon.in today announced the setting up of 16 ‘GST Cafés’ across 11 cities to help sellers understand the nuances of GST and transition seamlessly through the entire process. In line with Amazon.in’s continuous efforts to enable its sellers be GST-compliant, these cafés, available from June 26th, 2017 will be available for a duration of two weeks to train and empower sellers on the implications of the new GST tax. These support centers are set up at various Amazon Service Provider and Amazon partner sites across the country will help sellers address their queries on GST compliance and stay relevant for the upcoming GST regime.

Amazon.in has left no stone unturned to help its sellers understand procedural formalities and address their GST queries. Under this program, sellers will be able to walk into the café and get training and guidance from trained resources and experts for navigating their accounts and getting their queries resolved. The ‘GST Cafés’ in Mumbai, New Delhi and Bangalore will specifically have an experienced Charted Accountant to assist sellers in updating their GSTIN on Seller Central and get GST related concerns resolved on the spot. The cafés in other cities will be operated by qualified Amazon.in Service Provider or Account Managers who will help sellers with “how-to” queries around updating GST details in Seller Central, procedural formalities and other simpler queries. All unresolved queries at these cafes will be redirected to Amazon Tax team and will be addressed remotely through email mechanism to ensure sellers get satisfactory resolution.

Amazon.in has been working actively with its sellers and other stakeholders to roll out several initiatives across its various communication & training channels. By setting up GST Cafés, the e-commerce player aims to support sellers to ensure smooth compliance of all legal formalities that pertain to the upcoming GST implementation and help them integrate effortlessly.

Sharing his views on the initiative, Mr. Gopal Pillai, Director & GM, Seller Services, Amazon India, said, “With just a few days to go for the GST roll-out, an in-person assistance is of utmost importance to help sellers with last-minute issues and details. We thus came up with the idea of GST cafes across cities to educate sellers about the new tax and its implications. Through these cafés we aim to handhold and assist our sellers and prepare them better for the transition. We look forward to supporting our sellers in every way possible through comprehensive training, technology solutions and collaboration with subject experts. All necessary Amazon systems & process changes are being implemented rapidly to ensure that sellers are GST compliant at launch.”

Amazon.in has been creating awareness about its GST Cafés amongst its seller community through regular SMS alerts and e-mail communication. The GST café details are also available on the Amazon services website to help sellers locate the café near them. Amazon.in has also been actively leveraging its Facebook Seller Group to create awareness and drive traffic at these cafés and help sellers get GST ready.

Earlier this year, Amazon launched the ‘A-Z GST Guide’ programme that has trained & enabled thousands of sellers on the marketplace till date to get ready for GST. The online portal provides resources in the form of tutorials, blogs and free online training sessions. In addition, it also provides sellers on the marketplace with access to paid professional support and expert advice from third-party service providers. Through engagement activities like surveys, the initiative receives real-time feedback from sellers which helps Amazon.in customize support services related to GST.

Amazon.in partners with ClearTax to enable sellers get GST ready

Cloud-based products, ClearTax Biz and Cleartax Biz+ will help empower sellers to file and reconcile tax returns in a GST compliant manner

Bengaluru, June 20, 2017: In line with its continuous efforts to enable sellers be GST compliant, Amazon.in today announced its partnership with ClearTax to launch ClearTax Biz and ClearTax Biz+ that aims to help sellers on its marketplace file and reconcile their tax returns conveniently in accordance with the upcoming GST rollout. The cloud-based products would enable sellers of all sizes on Amazon.in settle their GSTR forms easily, preventing their working capital from being affected due to inefficient collection of input tax credit, or due to interest and penalties for delays and non-compliance. ClearTax Biz and Cleartax Biz+ will be available for free for the sellers for the first two months after they sign up to use the product. The software will be subsequently provided at a preferential price with 30% discount for sellers registered with Amazon India.

In order to be fully prepared for the forthcoming GST implementation, Amazon India has been actively working with its sellers and other stakeholders to roll out several initiatives across its various communication & training channels. With GST coming into effect on July 1st, 2017, there will be major changes in the way businesses need to file their tax returns and sellers will have to adapt to these changes rapidly. Sellers will now need to file GSTR1, GSTR2, and GSTR3 forms every month, as opposed to once a quarter in the pre-GST regime, and will have just a 5 day window for reconciliation. This makes maintaining accuracy and timeliness of filing, and hence compliance ratings, a challenge for sellers. The ClearTax solution offers a near one-click solution for a seller to file his/her returns from all different channels. The product also helps them manage reconciliations and mismatches with no manual effort and provides an early warning system to minimize seller’s interest and penalties.

The product aims to be a one-stop GST solution for sellers on Amazon’s marketplace through seamless integrations with the Amazon platform as well as offline channels. Sellers can create GST compliant sales and purchase invoices from day 1 of the GST regime, reconcile and file their GSTR forms with 100% accuracy, and have access to dashboards that help in better cash flow management, enabling them to maintain their compliance ratings. The product also allows sellers to communicate and resolve mis-matches real-time with their vendors and tax professionals, effectively increasing the 5-day reconciliation window. In addition, live product training sessions and webinars are made available as many as 5 times a day along with educational videos to ensure full understanding of the product’s nuances and its various applications across Amazon’s seller community.

Talking about how the solution will help sellers to be GST compliant, Mr. Gopal Pillai, Director & GM, Seller Services, Amazon India, said, “Through regular interactions with our sellers, we observed that a lot of them were concerned and unaware about various nuances of GST. We thus decided to partner with ClearTax and introduce this solution to help them file and reconcile their tax returns conveniently and transition seamlessly through GST. We look forward to supporting our sellers in every way possible through comprehensive training, technology solutions and collaboration with subject experts. Our primary focus is to ensure that our sellers are ready to transition to GST seamlessly.”

Mr. Archit Gupta, Founder and CEO, ClearTax, commented, "We are very excited to partner with Amazon in making India GST ready. Businesses selling online have an increased burden with GST. They have to claim TCS, Tax Collected at Source and input tax credit properly on time. Delay in GST actions poses significant risk to working capital of these sellers. The ClearTax GST software for Amazon sellers solves these problems in a simple 3 step process unlocking working capital and reducing risk in their business."

Amazon India recently launched ‘A-Z GST Guide’ programme that has trained & enabled thousands of sellers on the marketplace till date to get ready for GST. The online portal provides resources in the form of tutorials, blogs and free online training sessions. In addition, it also provides sellers on the marketplace with access to paid professional support and expert advice from third-party service providers. Through engagement activities like surveys, the initiative receives real-time feedback from sellers which helps Amazon.in customize support services related to GST.

Amazon India doubles its seller base in less than a year

Over 2 lakh digital entrepreneurs now use the Amazon India marketplace to reach their customers across the length and breadth of India

Bengaluru, June 13, 2017: When Latha H N registered as a seller on Amazon.in on June 5, 2017, little did she know that she has charted out a huge milestone in Amazon’s Indian journey. Latha who sells under the brand 'BnJ' has become the 2,00,000th seller on Amazon.in, a milestone reached in just four years of the company’s India operations and in less than a year of crossing the 1 lakh seller count last July. This fast pace of adoption of the Amazon India marketplace by retailers-online and offline as well as first generation digital entrepreneurs has come on the back of various unique, India-first innovations like feet on street teams, self-service registration, Chai Cart and Tatkal that helped take this digital opportunity to lakhs of SMEs  in Tier II and tier III geographies. In additions, partnerships with several national and state government bodies is helping unlock this online opportunity for thousands of Indian artisans, weavers and craftsmen in the country.

“We are very excited and humbled to reach the important milestone of 2 lakh sellers on the Amazon India marketplace in just four years of our operations in India. We have been laser focused in our ambitious vision of transforming the way India sells and evolving a conducive environment for anyone with an intent to sell to do so locally, nationally, and globally. Working seller backwards every step of the way, we have not only introduced Indian sellers to our globally successful offerings for sellers like Fulfilment by Amazon, but have constantly innovated specifically for Indian sellers to address their unique challenges. Right from introducing low cost fulfilment channels through innovations like Easy Ship and Seller Flex to customizing existing ecosystems to introduce SPN and ATES to build online capabilities of the new digital entrepreneurs to undertaking relevant awareness programs like Chai Cart & Tatkal, we have constantly worked towards helping sellers chart their growth,” says Mr. Gopal Pillai, Director and GM, Seller Services, Amazon India. “Our teams have done an admirable job focusing on our core seller experience, seller enablement and seller success. The fast paced adoption of our marketplace by sellers speaks volumes of their trust in us to help them grow and succeed,” Gopal adds.

Amazon.in has been working extensively to launch services that meet different business requirements of sellers and help them scale greater heights. From offering Fulfilment By Amazon (a pay-as-you-go fulfilment service wherein Amazon.in  packs, ships and delivers products to customers, manages returns and does customer service on behalf of the sellers), innovating Easy Ship (an assisted shipping service that makes it easy for sellers to ship products across India), launching Seller Flex (bringing Amazon’s flagship FBA experience to the seller’s doorstep by implementing the FBA technology at sellers’ warehouses), introducing Amazon Tatkal (a service-on-wheels to help SMBs get online within 60 minutes), to launching Amazon Connect which is an integrated platform to enable sellers to interact with Amazon.in’s senior leadership and fellow sellers, to setting up Seller Cafes across 30 cities and towns in India to provide on-ground support to sellers, to building the largest storage capacity in ecommerce in India for sellers to the tune of 13 million cubic feet, Amazon.in has been helping sellers reach millions of customers across the country.

The company launched a Special Lending Program for sellers last year that enables them to easily access secured & unsecured loans between 5 lakh rupees to INR 2 crores from their partners Capital First and YES Bank. Its Global Selling Program launched in India in May 2015 has over 20,000 sellers today selling their ‘Made in India’ products on Amazon’s ten global marketplaces to millions of active worldwide customers.

Over the last one year, Amazon.in has collaborated with several national and state government institutions including Development Commissioner of Handloom under the Union Ministry of Textiles, Government of Nagaland and National Skill Development Corporation (NSDC), Gujarat Tribal Development Department (GTDD) and West Bengal State Handloom Weavers’ Co-operative Society Ltd., popularly known as “Tantuja” to supplement the efforts of the government to uplift weavers, artisans, craftsmen & SMEs across the country. Amazon India has been conducting workshops across towns and cities in India and has rolled out several training modules for sellers to address their specific business requirements and help them sell in India and across the globe. The company recently collaborated with Jharkhand Silk Textile and Handicraft Development Corporation Ltd, popularly known as ‘Jharcraft’, a government of Jharkhand undertaking to enable designers and weavers of Jharkhand to sell designer wear and traditional sarees directly on Amazon.com.

Make way for Amazon Tatkal, a unique service-on-wheels for SMBs from Amazon.in

Amazon Tatkal enables SMBs in Mohali to sell on Amazon.in within 60 minutes

Chandigarh/Mohali, April 27, 2017: In line with its vision to transform the way India sells, Amazon.in brings Amazon Tatkal, a unique initiative to help thousands of small & medium businesses (SMBs) to Mohali. A one-stop-shop on the go, Amazon Tatkal enables SMBs to get online and sell on Amazon.in, in less than 60 minutes.

Amazon Tatkal is a specially designed studio-on-wheels offering a suite of launch services including registration, imaging and cataloguing services, as well as basic seller training mechanisms. It will enable thousands of interested sellers to start selling on Amazon.in in real time and experience the benefits of launching an online business.

Amazon Tatkal was stationed in Phase 7 yesterday and will be stationed in Phase 5 today, April 27.  It will traverse the entire country, engaging with thousands of entrepreneurs, artisans, manufacturers and sellers and help them sell online on the spot. Mohali-based sellers will now be able to sell local offerings like apparels, jewelry, Indian handicrafts etc. through Amazon.in within 60 minutes.

Talking about the concept, Archana Vohra, Director – Seller Enablement, Amazon India said “Our conversations with hundreds of SMBs reveal that there is a high level of interest among them to get online and start selling, but they are unable to overcome perception barriers of the process being time consuming, tedious and complex. As a result many interested sellers tend to put off onboarding tasks. As always, we worked backwards from seller needs and conceptualized Amazon Tatkal. We believe this initiative will help sellers to overcome these constraints, get them onboard, and start selling on the Amazon platform with speed and ease.”

Amazon Tatkal will visit seller-dense pockets across multiple cities in the country and engage with local businesses over the next several months.  Specially trained company representatives will educate sellers on the benefits of selling online, introduce them to the specialised seller services offered by Amazon.in including innovations like Easy Ship, Fulfilment by Amazon as well as Global Selling and launch interested sellers on the Amazon platform, helping them with on-the-spot imaging and  cataloguing tasks.

We are very excited to see the high level of interest and enthusiasm from sellers to get online and benefit from the digital economy. A number of sellers on Amazon.in witnessed a growth of 250% (YOY) last year. We believe that initiatives like Amazon Tatkal will help thousands of SMEs in the country to experience the ease and convenience of selling on the Amazon.in marketplace in a matter of 60 minutes,” adds Vohra.

Since its launch in June 2013, Amazon.in has been working extensively to launch services that meet different business requirements of sellers and help them grow their business profitably online. From offering Fulfilment By Amazon (a pay-as-you-go fulfilment service wherein Amazon.in  packs, ships and delivers products to customers, manages returns and does customer service on behalf of the sellers), innovating Easy Ship (an assisted shipping service that makes it easy for sellers to ship products across India), launching Seller Flex (bringing Amazon’s flagship FBA experience to the seller’s doorstep by implementing the FBA technology at sellers’ warehouses), introducing Amazon Tatkal (a service-on-wheels to help SMBs get online within 60 minutes), to building the largest storage capacity in ecommerce in India for sellers to the tune of 10 million cubic feet, Amazon.in has been helping sellers reach millions of customers across the country.

The company launched a Special Lending Program for sellers last year that enables them to easily access secured & unsecured loans between 5 lakh rupees to INR 2 crores from their partners Capital First and YES Bank. Its Global Selling Program launched in India in May 2015 has over 20,000 sellers today selling their ‘Made in India’ products on Amazon’s ten global marketplaces to millions of active worldwide customers.

Amazon India kick-starts its first workshop for tribal entrepreneurs in Narmada, Gujarat

Part of Amazon’s MoU with Department of Tribal Development, Government of Gujarat to train and support tribal entrepreneurs across the state and enable their digital presence

Ahmedabad, 25 April, 2017: Amazon India, in line with its vision to transform the way India buys and sells, conducted its first regional workshop today in Narmada to train and enable tribal entrepreneurs in Gujarat. The first workshop, as a part of the overall collaboration with the Gujarat Tribal Development Department, aims to educate and help these entrepreneurs understand the nuances of online selling and be a part of and benefit from India’s booming digital economy. Over 15% of the total population of Gujarat is tribal and consists of over 5000 artisans from across 14 districts. Through the workshop, these artisans were trained on how to sell products online and fetch an appropriate price for their unique products. These efforts by Amazon and Gujarat Tribal Development Department also aims to help raise the overall standard of living of these artisans.

Attended by around 40 tribal artisans from around Narmada, the session provided information about marketing their products online and engaged with them to leverage the benefits of online selling. Furthermore, Amazon India, through their regular interaction with these tribal entrepreneurs in the course of time, shall provide various services such as cataloging, imaging, technical guidance and support with aspects related to identifying saleable products and other promotional activities as well.

Sharing his views about the first workshop, Shri Ravishankar, Commissioner of Tribal Development, Gujarat, said, “Our biggest challenge was to find a platform that could help us market these unique tribal products and make it available for a wide customer base. We were looking for a partner that could provide on-ground support and guidance to give visibility to these products and really make a difference to these gifted artisans & craftsmen and take advantage of the growing digital economy. And Amazon came forward with all their support to make this happen. We have been very happy with the assistance that Amazon has provided since our partnership and we look forward to providing all our support in helping uplift the lives of these tribal entrepreneurs and take their offerings to customers not only in India but also across the globe.”

Gopal Pillai, Director & GM, Seller Services, Amazon India, added, “Its overwhelming to see such a great participation by these tribal artisans for our workshop. Our aim is to train, market, sell and deliver these unique tribal products and drive disruptive change and transform the lives of these entrepreneurs across the state. This association with the Tribal Development Department of Gujarat will definitely provide impetus to the overall ecosystem of the state and boost the tribal community of Gujarat. Since our inception in India in 2013, we have enabled over 175,000 sellers to grow & scale profitably online and we look forward to positively impacting thousands more in this entrepreneurial state.”

Signed in January this year, this association between Amazon India and Gujarat Tribal Development Department intends to empower and generate livelihood opportunities and income for the tribal artisans and boost the tribal community economy. The product portfolio by these entrepreneurs include unique tribal products such as Bamboo Crafts, Warli Painting, Pithora Painting, Bhada Painting, Clay Craft, Minor Forest Produces (like Honey, Musli, Tamarind), herbal medicines, embroidery items, tribal food items which has a tremendous potential and demand in urban areas. The partnership, in accordance with the Hon’ble Prime Minister’s vision of Digital India, also aims to drive digital literacy among the numerous tribal entrepreneurs in Gujarat. The MoU will also give buoyancy to the vision of Stand-Up India, which seeks to foster the entrepreneurial spirit among the Schedule Castes, Schedule Tribes and women communities.

Amazon India, over the course of one year, has partnered with various government bodies like DC Handloom, Ministry of Textiles to supplement the efforts of the government to uplift artisans & SMEs across the country. The company has created specialized training modules, conducted workshops with on-ground staff and shared learning resources to help them start & grow their businesses online.

Amazon India conducts workshop for weaver cooperatives in Karnataka

To enable weavers to sell their products directly on Amazon.in as part of its partnership with Development Commissioner Handloom of the Union Ministry of Textiles

Bengaluru, April 24, 2017: As part of its partnership with Development Commissioner (DC) Handloom of the Union Ministry of Textiles, Amazon.in today conducted a workshop for weaver cooperatives in Karnataka. The workshop focused on educating, training & enabling cooperatives to directly sell their products on Amazon.in. Members of over 20 weaver cooperatives from areas including Bagalkot, Bijapur, Mandya and Chamrajnagar attended the workshop held in Bengaluru.

In line with its vision of transforming the way India buys & sells, Amazon.in had partnered with DC Handloom last year to digitally enable over 18000 weavers from clusters including Nadia, Burdwan In West Bengal, Nuapatna, Bargarh in Odissa, Pochampally, Warangal in Telangana & Kota in Rajasthan and handhold them to successfully sell on its platform. In a short period of time, the company has deployed several teams across these states, conducted over 11 workshops and introduced hundreds of weavers to online selling.

Talking about the workshop in Karnataka, Mr. R, Grish, IAS, Commissioner of Textile Development & Director of Textiles, Government of Karnataka said “Authentic silk, cotton ilkal, guledegudda khana and molakmuru products from Karnataka have always found resonance with shoppers across the country. Our partnership with Amazon India will allow weavers from the state to satiate this demand by making their products available in all corners of India. Weavers will also get the right value for their offerings by getting directly connected to millions of customers across India. We thank Amazon India for partnering with us and enabling skilled weavers & artisans of Karnataka to get online.”

Gopal Pillai, Director & GM, Seller Services, Amazon India, added, “Our partnership with the Development Commissioner of Handloom allows us to make a difference in the lives of thousands of weavers & artisans across the country. Through our joint efforts, several weavers have already listed hundreds of certified products on Amazon.in.  This is yet another milestone in our journey to transform the way India buys and sells. We see immense potential in weavers from Karnataka and our workshop today is testament to our commitment to the State. We look forward to handholding cooperatives and offering the requisite tools in their new digital journey”

All products listed by weavers are available through the ‘Handloom & Handicraft’ store, earlier known as ‘Crafted in India’, on Amazon.in. Launched in 2015, the store aims at bringing the rich Indian heritage of handicrafts and handlooms to Indian consumers’ doorsteps. The store has enabled craftsmen from over 20 regions to come on Amazon.in with over 18,000 products across sarees, jewelry, handbags, shoes and more.

Since its launch in June 2013, Amazon.in has been working extensively to launch services that meet different business requirements of sellers and help them grow their business profitably online. From offering Fulfilment By Amazon (a pay-as-you-go fulfilment service wherein Amazon.in  packs, ships and delivers products to customers, manages returns and does customer service on behalf of the sellers), innovating Easy Ship (an assisted shipping service that makes it easy for sellers to ship products across India), launching Seller Flex (bringing Amazon’s flagship FBA experience to the seller’s doorstep by implementing the FBA technology at sellers’ warehouses), introducing Amazon Tatkal (a service-on-wheels to help SMBs get online within 60 minutes), to building the largest storage capacity in ecommerce in India for sellers to the tune of 10 million cubic feet, Amazon.in has been helping sellers reach millions of customers across the country.

The company launched a Special Lending Program for sellers last year that enables them to easily access secured & unsecured loans between 5 lakh rupees to INR 2 crores from their partners Capital First and YES Bank. Its Global Selling Program launched in India in May 2015 has over 20,000 sellers today selling their ‘Made in India’ products on Amazon’s ten global marketplaces to millions of active worldwide customers.

Amazon.in launches ‘Amazon Classroom’ for new sellers

Builds an interactive virtual programme to help new sellers adopt specialized skills required for online selling

Bengaluru, April 04, 2017: In line with its vision to transform the way India sells, Amazon.in today announced the launch of Amazon Classroom, an interactive online training programme with courses to impart online selling skills to new sellers on the marketplace. Open to all sellers who are less than a month old on Amazon.in, the programme creates a virtual classroom for sellers and focuses on areas such as order processing, adding products and managing returns that are required to operate a successful online business.

Amazon Classroom will be available for all the new seller across categories where they can register for these online classroom sessions and get the opportunity to understand the nuances of online selling workflows in a guided environment with free practice sessions. With Amazon Classroom, all new sellers can now perform demos of their seller account dashboard through interactive courses at their own pace. They get the flexibility to redo the steps, clear their doubts and get trained by Amazon experts with an end-to-end demo on how to use the seller portal, in real-time while doing the course. Amazon Classroom also lets sellers interact with each other and get them to learn in a collaborative way. Sellers can revisit the content that is covered in the classroom, download topic related files, participate in poll questions to test their knowledge and understanding and even chat with experts to get their queries resolved.

Commenting on the launch of the programme, Mr. Gopal Pillai – Director and General Manager, Seller Services, Amazon India said, “Since our launch in 2013, we have been instrumental in enabling thousands of Indian sellers start, manage and grow their business on Amazon.in. As we enter the new financial year, we encourage thousands more to leverage our marketplace and make the most of India’s growing digital economy. Amazon Classroom been specially created for these new sellers who are seeking to learn these skills as they begin their online journey. We have received 99% positive feedback from the sellers who attended these online classroom sessions which has resulted in a positive increase in their performance as well. Our philosophy has always been to work backwards from our seller needs and innovating on their behalf and Amazon Classroom is another step in that direction. We look forward to enabling them in these new & exciting times for digital commerce in the country.”

Appreciating the programme, Mr. Manoj Chouhan, who sells shoes and handbags on Amazon.in said, “For a new-seller like me, understanding the very basics of online shopping is of utmost importance in order to grow my business profitably on Amazon. With Amazon Classroom, I not only can go through the detailed training sessions, but can also try each step in real-time during the session and even get all my doubts cleared at the same time through the trained experts. It was indeed a great experience to go through the session and I will definitely implement the learnings to scale my business.”

As part of its vision of transforming the way India sells, Amazon.in has been working extensively to launch services that meet different business requirements of sellers and help them grow their business profitably online. From offering Fulfilment By Amazon (a pay-as-you-go fulfilment service wherein Amazon.in  packs, ships and delivers products to customers, manages returns and does customer service on behalf of the sellers), innovating Easy Ship (an assisted shipping service that makes it easy for sellers to ship products across India), launching Seller Flex (bringing Amazon’s flagship FBA experience to the seller’s doorstep by implementing the FBA technology at sellers’ warehouses), introducing Amazon Tatkal (a service-on-wheels to help SMBs get online within 60 minutes), to building the largest storage capacity in ecommerce in India for sellers to the tune of 7.5 million cubic feet, Amazon.in has been helping sellers reach millions of customers across the country.

The company launched a Special Lending Program for sellers last year that enables them to easily access secured & unsecured loans between 5 lakh rupees to INR 2 crores from their partners Capital First and YES Bank. Its Global Selling Program launched in India in May 2015 has over 20,000 sellers today selling their ‘Made in India’ products on Amazon’s ten global marketplaces to millions of active worldwide customers.

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