Amazon has various marketing channels to promote handmade and Made in India products and encourage people to buy more of these products. Amazon also promotes Karigar products on various platforms like Amazon.in home page, social media, digital ads, PR, and through influencer marketing.
Amazon has several initiatives like Small business day and Smbhv dedicated to promoting local handmade products and small and medium businesses. Stand for Handmade initiative launched in June 2020, a 10 weeks high decibel campaign meant to support artisans with a jumpstart post lockdown has seen sellers grow their business by leaps and bounds. Seller got a complete waiver on Sell on Amazon fee for the 10 week duration. Amazon Karigar collaborated with Vidya Balan and Amazon Prime to spread more awareness.
Over time, the Amazon Karigar program has only expanded. The program has grown by 200% in 2019. The aim is to expand it further to engage more such sellers and selections and support the local art forms, while benefiting the artisans.
Are you looking for an opportunity and a marketplace to flourish your handicraft business? Amazon Karigar store is the place for you, and now is the right time to join with all these benefits at your disposal. You can be a part of the stories shown in the video too. Want to know more about selling handmade products? Read here
. Join Amazon Karigar
today, utilize your talent and skills, and grow them into a potentially successful business.