An easy guide to the Amazon Selling Coach

by Arshiya Dey on 05/05/2017
At Amazon, we always try to ensure our sellers get the help they need when they need it. In order to help Amazon sellers grow their business and further simply the process of selling online, the Amazon Selling Coach widget was launched. This unique widget offers personalised recommendations to guide you and maximise your opportunity for growth.


How does this widget work?
The Amazon Selling Coach monitors your seller profile and listings, and suggests recommendations specific to your business. The suggestions are listed in an order that you will find most helpful, but feel free to follow them up in any order you like.
To view each suggestion, please click on the links in the Selling Coach box on the right-hand side of your Seller Account home page. You can also reach the suggestions from the Amazon Selling Coach link in the Reports section.

How can I view Selling Coach recommendations?

Amazon Selling Coach in Seller Central: Find this feature on your seller account home page. More information is available on the Selling Coach help page.

Email recommendations: You can create and verify the email address under which you will receive your Amazon Selling Coach notifications, as well as setting other notification preferences, under Setting Your Notification Preferences. You can also find all of your Amazon Selling Coach emails on the Amazon Selling Coach Communication page. You can receive email recommendations in your home marketplace language, English, or simplified Chinese.

Amazon Seller App: You can access the Selling Coach recommendations through the Seller App.

Amazon MWS: Recommendations can be downloaded in bulk from Amazon Marketplace Web Services (MWS).

What kind of recommendations does the Selling Coach provide?

Amazon Selling Coach notifies you about the following types of opportunities:

Inventory Opportunities: Based on your recent inventory and sales data, certain products that you offer may have lower than optimal stock. Now would be a good time to consider restocking, to avoid running out of stock and risking pre-fulfillment cancellations. (The inventory projections are based on your sales over the past seven days.)

Product Opportunities: Increase your selection on Amazon by adding listings for these products, which customers have recently shown interest in and which have limited availability on Amazon. You can set your recommendation preferences to include or exclude brands, categories, or specific products. Since you would have listed similar products in the past, the widget would let you know of this customer interest and help you identify valuable growth opportunities for your business.

Fulfillment Opportunities: To make you aware of a high level of customer interest in products you offer that currently are not offered through Fulfillment by Amazon (FBA). If you offer these products through FBA, they may become eligible for free shipping, Amazon Prime, or other FBA benefits that customers love.

Low Price Opportunities: Many sellers have told us that they would like to be informed when there are comparable offers with lower prices. The Match Low Price feature considers the lowest price currently available for active listings on Amazon.

Listings to Fix: Complete listings are easier for customers to find, evaluate, and purchase:

Failed Listings: If an attempt to create a new listing fails, you can review and fix listing errors by using the Fix Failed Listings tool.

Listing Quality: If your listings have quality alerts, you can use the Improve Listing Quality tool to add missing information.

For a more detailed list of notifications, from Seller Central, select Reports, then Amazon Selling Coach, then click on the Email Settings tab.

Language options are also available in Selling Coach. So you can now choose which email recommendations you receive and in which language you want to receive them. Learn more.

At this moment, the Amazon Selling Coach is only available for professional sellers. However, all sellers, including individual sellers can at any point get in touch with our seller support team to seek assistance and guidance for their selling account.

Click here to start selling on Amazon and take advantage of Selling Coach.

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