5 best practices for online selling

by Ayesha Siddiqa on 04/09/2017
Online selling is catching up as one of the most effective ways to start a business. If the current market analysis is anything to go by, online selling businesses are here to stay. Therefore, as a seller it is important to make the best use of your resources to create a memorable shopping experience for the customers. Listed below are some of the best practices for an online selling business.

Be informative: Always follow the ‘what you see is what you get’ approach with the customers. It is important to set the right expectations about the products that you are offering. Write accurate product descriptions stating what the product can or cannot do. Product pictures must be detailed and show exactly how the products look like. Since a customer mostly depends on these two factors while making a purchase, it is advisable to maintain transparency.

Aim for customer satisfaction: It takes more effort to get new customers than to retain existing ones. A customer is likely to speak up when they have a bad shopping experience, but they will also suggest your products to friends and family if they have a great experience shopping with you. This leads to word-of-mouth publicity and may in turn help you gain loyal customers. When a customer mail/call comes in, respond to it at the earliest and resolve issues. Take regular feedback from customers and incorporate it wherever you can. Keeping them informed about product delivery and return status can contribute overall customer satisfaction. Also, it would be a good idea to send personalised thank you notes while shipping the products.

Provide competitive pricing: Online shoppers have hundreds of choices while buying a single product. If a product is being sold at a lower price by a competitor, a customer will inadvertently buy from them. Which is why it is important to provide competitive pricing for your products. By doing this, you may acquire a larger customer base, leading to more sales and hence enabling business growth.

Simplify processes: Do not create processes that can confuse the customer. Have straightforward communication about order placing, delivery and returns. Refrain from over-complicating returns and refunds and keep it as simple as possible. Always answer customer enquiries with simple and easy language.

Pay attention to product quality: At the end of the day, a customer is investing money on the product that you have to offer. Therefore, give them the best quality products. If you manufacture products, consistently improve the quality. If you source products, do so from reliable vendors who can provide guarantee for the products. Bad products will remove customer’s trust in your brand, leading to bad shopping experience.
Online shopping can be a rewarding business if it is done right. By following some of these best practices, you may be able to create a memorable online shopping experience for your customers, hence helping your business grow. If you want to become an online seller, register here.
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