Amazon.in is full of different types of sellers. Similarly, the buyers who come to Amazon.in to shop are of many different types. This can mean that different approaches can work well with different types of buyers.
Previously, we discussed the preferences of price aware shoppers
and how you could best cater to their needs, but not all buyers choose their products based on price. There is another category of buyers who understand that having a long-lasting, reliable product is far more important, even if you have to pay a few rupees extra.
Theses buyers who come under this category can be termed as the High-quality Product Shoppers.
There are a lot of shoppers who will do an extensive research across different sites not to find the best price, but best product. They would compare products across the internet so that they get the best quality products for their needs. For them, having the best product available on the market is far more important than getting the lowest price.
To make sure they find the best product possible they will probably read the description and features thoroughly. They might also go through the reviews and choose a product based on the ratings it has received. Some of them will even look at the seller reviews to make sure a reliable seller is fulfilling their order.How to cater to High-quality Product Shoppers?Save them research time:
These shoppers go through product descriptions and reviews on multiple sites because they want to know every single detail about the product. Help them acquire that knowledge by clearly stating the important product features up front. Include a well-written description on the product page as well, and include any awards the product may have won. Good quality image from apt angles is also a good way of delivering information to your buyers.Advertise the best products:
Such buyers always keep their eye open while they browse through Amazon. If you pick your best products from reputable brands (especially if they have good reviews) and advertise them using Sponsored Ads
; it can help such buyers notice your products.Help them compare better:
If you know have a fair idea about your customers or prospective shoppers comparing habit, it is advisable that you give them everything they are looking for. You can probably show them the differences between your product and the competition via product specifications.
Think you have the perfect products to sell to such buyers? Click here to register
and start selling.