5 brand promotion ideas that every online seller should know

by Francesca on 21/02/2018
Now that you have finally found the perfect balance between quality and price for your product, what’s next? Market it, of course. Promoting your brand online goes beyond the occasional retweet and blog post on your website.

So, if you are a new online seller wondering how to tug those marketing strings right, skim through these insightful brand promotion ideas to get your products off the shelves in no time:

1. Social media engagement

Facebook, Twitter, Instagram, Snapchat or Pinterest – begin wherever you wish, but ensure that your brand personality is consistent across all platforms. What’s important to remember is that unlike a website that comes with its interaction limitations, social media gives you an opportunity to converse with your audience and understand their preferences.

So if you are a brand who creates handmade products like trendy jewellery or similar merchandise, social media can really help you leverage customised orders for your customers and make that big buck. This will help boost your sales not just online but also through word of mouth.

2. Leverage testimonials

It doesn’t matter if your first customers were friends and people referred by your family members. What’s important is their experience and their voice. So capture the genuineness of a customer recommendation in their own words, whether as a quote or a short video snippet. Share it on your social media page or on your website and see the response for yourself. In other words, make the most of User Generated Content (UGC).

3. Partner with brands relevant to your product

Cross-selling is a great way to get your foot in the door. If you sell camping gear, partner with a tour agency. If you manufacture baking kits, try partnering with a mid-sized kitchen appliance enterprise or baking ingredient brand. Talk to brands with similar business values and join hands to come up with attractive schemes that will create a win-win situation for both parties. You can achieve this by cross-selling on your respective social media pages, blogs or websites.

4. Influencer marketing

There are a plethora of expert niche bloggers out there who draw an impressive fan base with their experiential writing. These are not mere writers but curators of the aspirational things of life and know precisely how to weave a story that will subtly but surely put your product in the limelight. The result? A relevant audience that’s now well aware about your brand more than just the name.

Equipped with these actionable brand promotion ideas, get started by registering on Amazon as a seller and boost your sales in no time.

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