Challenges you may face building your own e-commerce site

by Ayesha Siddiqa on 17/08/2017
With the startup culture gaining popularity, more and more people are encouraged to become entrepreneurs. Setting up an online store of your own may sound like a very easy task, but there are challenges involved which most of us do not foresee. Being informed about the various glitches you may face while creating your own e-commerce website may help you plan better in terms of business. Read on to learn more.

Getting the right technology: It is very important to use the right technology to build your website. It should be that will let you add new features and remove redundant ones easily. The website should be recyclable and constantly developed to keep up with the latest trends and demands. Additional costs to maintain a mobile site and subsequently, the app is a very expensive process. Developers charge very high amounts to develop and maintain the site.

Driving traffic: The main aim of building an e-commerce site is to drive sales. This cannot be achieved if you do not have customers visiting the website. Building your brand and creating an identity for your products in the market requires expensive offline and digital marketing strategies. This is an ongoing process as the competition is extremely stiff. The website also needs to be SEO optimised to be able to withstand the competition, which in itself is a complicated analytical process.

Security and Payment gateways: If you have managed to earn your customers’ trust and have a steady inflow of buyers, you need to be extremely careful about protecting their data. Sensitive personal information like mobile numbers, credit/debit card details may get compromised if there is even a minor error. The payment gateways must be tamper-proof else it may result in fraudulent transactions. This will break the customer’s faith in your brand/product.

Warehousing and Logistics: Once your customer base grows, unless you have a big warehouse, stocking products becomes an issue. Additionally, maintaining logistics, last mile deliveries, returns and exchanges may become quite troublesome. If your partner with courier services, you will also have to vouch for the behaviour of the delivery executives and safety of the product and the customer. Reaching out to different pin-codes throughout the country may not be possible.

24/7 Customer support: Unlike an offline store, a customer can shop at any time of their convenience from an online store. As is well established, customer satisfaction is essential to run a business. Therefore, having dedicated 24/7 customer service, in various languages is very important. This may become a huge issue as e-commerce owners may not really be completely able to achieve this at all times.

Scaling the business: With a personal e-commerce site, growth will remain an issue as e-commerce owners may not be able to compete with global giants. In this case, venturing into global selling might not be the most practical and profitable idea.

As a seller, you can choose to create your own e-commerce site or simply sell on Amazon and avoid all these issues. Amazon has a team of developers who work to keep the site up-to-date. Due to its brand name and loyal customer base, you will be able to reach out to crores of customers. The payment gateways are simplified and highly secure. With services like FBA (Fulfilled By Amazon), warehousing and logistics become a breeze. The customer service will take care of customer issues while you can explore global selling options.

With these benefits, selling online at Amazon is a practical and economical solution. So if you have an online selling dream, go ahead and register yourself as a seller on Amazon, today.

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