Factors that influence an e-commerce website cost

by Priyanka on 22/12/2017
As an e-commerce entrepreneur, your website is your storefront, your visiting card, your billboard and your cash register, all rolled in one. It also becomes one of your most important marketing assets that needs to deliver great customer experiences while engaging with visitors so they stay longer. In this context, it’s worth your while to invest a dedicated amount of time and resources into developing your e-commerce website. But what is the cost of an e-commerce website?

Well, several things factor into your final e-commerce website cost. Let’s take a look at some of them:

Content list: This includes the list of all the pages, sub-pages, and functional features for the website. The more pages you have, the bigger your website’s size will be. In addition, certain widgets and plug-ins may slow down your website. The trick is to that perfect balance between functionality and usability.

Usability and navigation: You want users visiting your website to be able to intuitively and effortlessly get to where they want to go. This requires building the information architecture and then organising your pages into it, setting the right labels for links, and deploying the right design and technology to allow for additional features like single finger scrolling, one click-previews etc. This can drive up costs if you’re looking for anything other than a vanilla website.

Design: Ideally, the most cost-effective way to design a good website is to use one of the many templates available online. Nowadays, there are many easy-to-use website building applications available online for ready reference. All you need to do is pick and choose a design that best suits your product.

Content management system (CMS): A CMS helps you create and modify all your digital content the way you want it to. The most popular CMS platforms are open-source. But costs may vary depending on the complexity of the design of your website.

Functionality: Your website needs to be functional. Simply put, functionality involves how interactive your website is. Interactive may include message boards (discussion forums), photo galleries and web forms. The more functionality you want to incorporate, the higher the cost, but functionality helps turn a website visitor into a customer.

Mobile website: In today’s smartphone-first era, it’s always useful to have a website that is responsive on mobile devices. It’s not enough to merely have the desktop version on your site force-fitted onto a mobile screen. But this is something that will be an additional cost.

Search engine optimization (SEO): Ensure that the content on your website uses SEO-rich content. This means incorporating the right keywords and phrases in your content, so that when a user searches for a specific product online, your product suggestions show up as part of recommendations

Social media: If you want users to be able to link their activities on your e-commerce site to social media channels, you’ll need to set that up in the design and development phase. This will add to the cost depending on which sites you'll be targeting and if you want customised design.

Amazon as a cost optimiser

After considering all the factors, you can fast-track your route to keeping your e-commerce website cost close to zero. Just sell through Amazon instead. Sell on Amazon’s user friendly portal and you can then easily host your business on Amazon and our vast range of seller-support services will be your partner at every stage of your journey to e-commerce success.

Become an Amazon seller today
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