How to choose the ideal camera for product photography

by Ayesha Siddiqa on 28/09/2017
While buying online, as the customer cannot physically touch and see the product, it is important to have several good product photographs taken from different angles. A digital camera with good lighting and some extra equipment is all you need for those perfect product shots that can help in creating a good catalogue. Mentioned below are a few tips on how to select the perfect camera for your product shoots.

Ability to change lenses: All DSLR cameras feature the provision to change lenses, giving you a high amount of flexibility and control over the photographs. As smaller objects may require macro lenses while larger ones are more suited to a standard portrait lens, the ability to change these lenses on the fly can make a significant difference to your final images. Check the features of a camera for its ability to change lenses and the list of compatible lenses before choosing it for your product photography needs.

Manual settings: While the automatic exposure settings are good enough in most situations, product photography requires complete control over all aspects of the camera for achieving perfect images. Having full control over exposure settings such as shutter speed, aperture and ISO is a vital feature and helps you in controlling the amount of light, leading to better images. Apart from exposure, the ability to manually change the focus is vital in achieving sharp photographs.

High-resolution sensor: A low resolution image on a product page can often lead to frustration due to its lack of detail and clarity. While the number of megapixels isn’t necessarily a true indicator of a camera’s image quality, a good sensor with high resolution can be of great help in product photography. Providing you with the ability to crop images without losing detail or to zoom in for observing the product carefully, high resolution photographs can help your customers in easing through their buying decision.

Image stabilisation: Using a tripod may not always be a feasible option due to space or time constraints. In order to minimise motion blur in images due to shake, most cameras feature image stabilisation. Whether it is sensor-based or a built-in feature of the lens, ensure the presence of image stabilisation in your camera setup for sharp and blur-free images without needing a tripod.

RAW mode shooting: While most digital cameras produce images in the JPEG file format, the ability to shoot in RAW gives you unparalleled flexibility and control while post processing your photographs. For product images, you may need to tweak certain settings such as exposure, contrast or colour balance after you have shot the image. The RAW format makes this possible as it records all the information captured by the sensor during shooting and preserves image quality.

Compatibility with accessories: When buying a camera for your product photography needs, ensure compatibility with accessories such as tripods, extra lenses, lens filters, external flash units and remote shutter releases. Depending on your products, a combination of these accessories can help you achieve the professional look.

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