How to edit images for e-commerce websites

Guidelines for editing images for e-commerce websites

by Ayesha Siddiqa on 14/03/2018
Unlike brick and mortar stores, customers cannot physical touch and feel a product before buying online. To mitigate this, it is important to feature high-quality images of your product from every angle to help the customer with their buying decision. While clicking good pictures using the right camera is essential to good product photography for ecommerce websites, editing these images for following guidelines or for a professional look is just as important.

Why edit images for your product page?
An unclear or badly cropped image can desist potential customers from buying your product as it does not allow them to visually examine its finer details. Products with larger, clearer and sharper images often get chosen over those that do not have the same. After a shoot, if your products featured a busy background or unwanted elements in the photograph, editing makes it possible to get rid of these artifacts without having to go for a re-shoot. A good photo editing program also makes it possible to combine several images into one, and enhance the overall colour, contrast and sharpness of an image. Thus, it is essential to perform basic editing of your product images before uploading them to your product page on an ecommerce website.

How to edit images:
For performing basic editing of your product photographs, you need not possess extensive photo editing capabilities. With a large number of web-based photo editing tools, you can perform simple operations such as cropping and changing the exposure, contrast, sharpness, tint, etc., by simply clicking on a few buttons. While editing these images, you need to ensure the following points:

Cropping: Use the crop tool for achieving perfect composition and drawing the attention of the viewer to your product’s key aspects. Additionally, some ecommerce websites may require your images to conform to margins or a particular aspect ratio such as square or rectangle and this is where cropping plays an essential role.

Colour correction: As cameras can often add their own colour casts based on the lighting while shooting the product, it is important to correct this while editing. This helps in presenting an accurate colour representation of your product for the customer. From adjusting the white balance to tweaking tint and saturation, there are several ways to perform colour correction on a product image.

Background removal: If your product image features a busy or distracting background, it can take away from the overall appeal. Using slightly advanced techniques such as selective cropping, you can change the background for a more professional look and feel.

Clone stamp tool: Specs of dust, stains and other unwanted elements, especially on an intricately designed product such as jewellery is highly undesirable. As re-shoots can be expensive and time-consuming, you can use the clone stamp tool that is available on most image editing tools for retouching and eliminating spots and blemishes.

Creating collages: Some products, especially those available in sets, may require a combined image displaying all components together. Most photo editing tools allow you to easily create a collage consisting of two or more images.

With the help of well-edited images, you can improve your product catalogue and increase the likelihood of a sale. Amazon is a great place to start selling your products and reaching a wide audience. Register today and join India’s largest online selling community.
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