Everyone who thinks of starting a business of their own, plans to do something different, to create a distinct brand in the market. But there are already lakhs of sellers selling lakhs of products and making profits in India. Especially in the online business, where for example, on Amazon India there are around 6 lakh sellers running their businesses. So to start a new business online means finding that one product that will stand out from the rest and dominate the market.Starting a new business online
is a better decision due to all of its advantages. This is true particularly for a marketplace like Amazon, where you get support at every step
- right from the thought of having a business, to turning it into a brand. The first step of your online selling business is deciding what to sell on Amazon. Filtering and narrowing down to the final product category needs some research. So here’s a stepwise guide to land on the right product for you.Step 1: Find out what buyers are looking to buy online
You need to know a few things about what qualifies a product to be "good" for selling online.
Sell products that have demand throughout the year – Small sellers should look for products that have chances of being sold throughout the year. Let’s take an example of an iPhone 4 – this product will probably have an ever decreasing base of buyers over time. To be precise, it would be great if you could stay away from selling seasonal products.
Specific, niche products – Pick a product so that you can stand out from your competitors in the market. Being a small seller, selling specific/unique products like “Owl pendant with clock necklace” or even “Butterfly pendant with tassel necklace” would be easier and probably more profitable than selling just ordinary necklaces.
Small and light product – If the product is big and heavy, it will probably cost more to ship both in and out. For small sellers, it would be better if they sell small and easy-to-pick and pack products so that they can save not only on shipping but also in the case of returns or storage.
Think about the big picture – Think about your 2nd, 3rd, and 4th product. Think about the bigger picture, the market, the opportunities it has for you as a seller, and ultimately the brand you want to create. You should have a long-term plan so that you can make proper use of the resources and have a clear picture as to how you want to grow your business.Step 2: Research to find what is already selling on Amazon
One of the fastest ways to find a profitable product to sell on Amazon is to look through the list of bestselling online products
in India to find out what is already selling on Amazon. You can also have a discussion with other sellers on our Facebook group. Apart from this, you could look into your important reports on the Seller Central and its mobile application. Once you’ve found few products that are selling on Amazon, you’ll want to make sure that it’s a profitable enough market for you to potentially sell such products.Step 3: Analyse the competition
Once you’ve verified that certain products are profitable to sell online, the next step is to analyse the competition. To analyse the competition, you can look at the reviews of the product. For example, if your competitors selling the same product has got thousands of reviews, then selling such product may be very challenging for you to compete with. To be precise, you need to be confident that you can compete with the competitors in selling online.
Once you have identified the product that can probably be profitable for your business, you can register to sell on Amazon
. All you need to do is create an account and list your products on Amazon
. You can also use our services to sell better & delight your customers.