How to retain customers from festive sales

by Ayesha Siddiqa on 21/09/2017
Festivities in India are not just restricted to celebrations with family and friends. Due to people shopping extensively during festivals, this is the perfect time for sellers to leverage their products through various sales. This not only helps in making more sales but with the right tactics, it is a great way to garner more long-term customers. As a seller, you can make the most of this opportunity by earning your customers’ trust and delivering a great experience.

Unbeatable discounts: Let’s face it, customers shop online during sales due to the variety of discounts offered. If you want to make your mark as a seller, you need to be ahead of competition. Provide genuine discounts that cannot go unnoticed by the customers. This gives you an edge over competitors, by driving more traffic towards your products during the festive sales, resulting in better chances of sales conversions. If manually changing the pricing of the products is too demanding, you can opt for Amazon’s automated pricing feature and let the tool adjust the pricing based on various sales trends.

Festive-themed packaging: Good packaging makes all the difference in providing a great shopping experience. When a customer receives a well-packaged product, they know that extra effort has been put into making sure their product reaches them undamaged. Additionally, using festive-themed packaging material will create a sense of joy when the product is received, leading to a memorable experience. This will help you distinguish yourself from the rest of the sellers and adds a touch of personalisation and festive mood to the delivery.

Personalised notes and emails: Customers love things that are personalised for them. Sending custom festive wishes or “thank you for buying from us” notes and emails, you create a sense of familiarity with the customer. This helps in building a rapport with the customer and making them feel special. This is a great way of to request feedback as well.

Deliver on/before time: At the end of the day, when a customer places an order and receives the product before the expected date, they will remember it. Customers are busy preparing for the upcoming festivities and in most cases, need the products as soon as possible. By delivering before or on time, you ensure goodwill amongst these customers. Worried about the shipping process and date of delivery? Simply choose Fulfillment by Amazon (FBA) facility for worry-free logistics and last-mile deliveries.

Respond to customer feedback: In today’s day and age, most online companies’ reputation depends on the customers’ feedback. Which is why, it is important to gather as much genuine and positive feedback as possible. This can be done by providing a great shopping experience to the customer by responding to their questions and addressing concerns in a timely manner. In case of negative experiences, do your best to rectify the situation and provide a satisfactory resolution. Make sure you implement the feedback in future orders to help avoid similar complaints.

By applying some of these tips during the upcoming festive sales, you may be able to retain a large customer base, who will shop from you over and over again. This will not just help in growing your business, but may also be a great way to build your brand on Amazon. So what are you waiting for? Register yourself as an Amazon Seller today and take advantage of the upcoming festive sales.

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