The illustrious Erik Nordstrom of Nordstrom Direct said, “Retail is a customer business. You’re trying to take care of the customer—solve something for the customer. And there’s no way to learn that in the classroom or in the corner office…”
Truer words have seldom been spoken. Retail is one of the most customer-centric modes of selling out there. Yet, it is not an easy task and certainly there is no textbook shortcut to retail learning. But, you simply cannot wade into the waters of retail selling before knowing a trick or two about the trade. True, you learn on-the-go but if you’re new to retail, read on to know the factors you need to consider before getting into it:
Know where you stand
Simply jumping on the bandwagon is not enough, you need to know how prepared you are to become a retailer. You’d need a certain degree of business understanding, managerial skills, and financial expertise to successfully run your business. At Amazon, you can enrol at the Seller University
, and learn everything from scratch. Or, just let Amazon’s dedicated team of experts guide you through the nitty-gritties of your business.
Take a market tour
The most crucial step before starting any new business is inspecting the supply and demand of the product you want to sell. If you are planning to sell products which are already available, then you need to assess the demand. In this regard, it is always the better option to go for niche products than existing ones.
Have a strategy for every situation
In order to set your best foot forward, you must think of a business plan and a marketing strategy for your business. These will not only help you streamline your process, but ensure you achieve success.
All said, retail selling has many advantages. For starters, you can choose from catering to a mass market, a speciality market, or an exclusive market of consumers. For seconds, you can build excellent customer rapport and ensure a loyal customer base for your products. The best part? You get to sell your products directly to the consumer. This implies that no additional costs of middlemen are accrued in the process of selling. However, this also indicates that you have to tackle many responsibilities single-handedly.
Of course, you can set up your own brick and mortar offline retail store but it calls for a hefty investment. Compared to the offline model, the advantages of online selling are many and that is why, you could consider becoming an e-tailer instead of a retailer. Becoming an e-tailer reduces your efforts significantly, helping you concentrate on your business.
To begin your journey, you can go for an established online marketplace instead of creating your own website. For instance, consider platform of Amazon. Register
on Amazon in a few clicks, list your products, and start selling. It’s fast, easy, pocket-friendly, and a great way of making an entry into the world of e-commerce.