An introduction to Amazon’s Service Provider Network

by Arshiya Dey and Vikram Dileep Bennur on 20/7/2016
service provider network for when you sell online on amazon
As one of the largest online marketplaces in India*, with crores of customers and a varied selection of products ranging from a hairpin to furniture, Amazon can help you grow tremendously as an online seller. But to succeed as an online seller you need to register to Sell on Amazon and ensure you get these basic things right from the very start:

a) Good product catalogues with images and descriptions
b) Competitive pricing
c) Great customer experience

To help you with these and to achieve success, we provide you with a strong platform like Seller Central, guidance via Amazon Seller University and a variety of tools and services such as the Seller App, Easy Ship, Fulfillment by Amazon (FBA) and the opportunity to advertise on Amazon. These tools help you at every step and give you an excellent selling experience. Nevertheless, in spite of all the available tools and support, we realize that sometimes you may need additional professional help to succeed.

In this blog, we want to talk about Amazon Service Provider Network (SPN), which was launched in 2014 with the goal of enabling sellers to launch, manage and grow their business on Amazon.in. SPN today is a network of over 300 professional service providers who are trained and certified by Amazon. Close to 25,000 sellers have benefitted from its services, and have improved their sales on Amazon. The services offered by SPN are:

Amazon Fly: This service allows you to quickly launch yourself on Amazon. Service providers help you with your account setup and product listing. If you are selling products of your own brand, service providers help you request for brand registration with Amazon. They also help you avail UPC/EAN exemption in case you are selling products that have no standard product ids or bar codes.

Imaging: This service helps you enhance the look of your products on Amazon and increase sales. Service providers offer a variety of imaging services such as model photo shoots, product photo shoots and image editing.

Cataloguing: Helps you create rich product descriptions and make them easily discoverable to customers on Amazon.in.

Amazon Boost: This service helps you get assistance to manage your day-to-day Seller Central operations and to grow your sales.

FBA Transportation: If you are a FBA (Fulfillment by Amazon) seller, you can use this service to transport your products in a hassle free manner to an Amazon fulfillment center (FC) or to remove your products from a FC.

Advertising optimization: Helps you increase your sales by offering expert assistance in optimizing your Sponsored Product campaigns on Amazon.This service helps you learn how to manage and grow your Amazon business. Service providers offer in-person and classroom training that cover various topics on seller central.

So that’s a quick introduction to the Amazon Service Provider Network (SPN). To avail any of the above mentioned services, please visit SPN on Seller Central (you should already be registered to Sell on Amazon, click here to register now).

*As per the research by Comscore. Report dated [May, 2016].
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