Carve your niche: Online marketing strategies for small business

by Priyanka on 22/06/2017
As digitisation becomes the ask for every business today, small business owners need to invest in smart and cost-effective digital marketing strategies to maintain their market share. If you run a small business with an online presence, chances are that you are constantly on the lookout for opportunities that don’t require you to break the bank. There are a host of online marketing solutions that can fit your requirements and give you the results you need.

Ultimately, the goal of online marketing is the same as its traditional counterpart. Except that here, the idea is to help your brand grow and generate businessdigitally.

Online marketing strategies for small businesses need to meet the following parameters:

Must meet (and exceed, if possible) customer expectations

Must be accessible, usable, and affordable for you

Must make strategic and efficient use of time

Must generate results at an optimal cost



Based on these parameters, let’s look at some strategieswhich you can consider for your enterprise:

Personal Branding

Brand yourself. In today’s fiercely competitive market, brand value is built on reputation. The one sure-fire way of gaining customer loyalty is branding yourself well. Position yourself as an industry expert and influencerwith a trustworthy standing among your peers.

Content Marketing

Content marketing in various forms could help realise your business goals. For instance, use blogs, white papers, and other long-form content to attract downloads, signups and conversions for your brand. The content does not have to be overtly promotional, as long as it indirectly and subtly leads readers towards your offerings.

Search Engine Optimisation (SEO).

SEO is worth the investment if you are upload new content on a regular basis. It keeps your company high in search result rankings and properly indexed.

Conversion Optimisation

Maximise your rate of conversion by getting the most value out of your site visitors. This could include creating more opportunities or improving the existing ones. You can use push notifications and web messages to tempt your users to stay on your site longer and nudge them into a purchase.

Social Media Marketing

Building and nurturing a social media audience has a significant potential for building brand value. Here too, relevant, unique and value-added content is the key to garnering popularity among buyers. A good social media marketing strategy can lead to greater brand visibility and inbound traffic.

Email Marketing

The ROI on Email Marketing is huge and the cost is next to nothing. Start with subscribers from your existing customer base and social media with a simple newsletter. This can help boost traffic, increase engagement with your brand and enhance brand recall.

Amazon as Your Strategic Partner

Amazon provides a dynamic platform for selling your products. But, that is not all. We also ensures that your brand’s reputation reaches customers. Our professionals will guide you through the process of selling while helping you add value to your brand. Advertise your products with Amazon Sponsored Products to ensure customer involvement. Know and grow as you learn the nitty-gritties of selling online.

Become an Amazon seller today
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