Product Photography Lighting Setup: Things to Do

by Laboni on 28/11/2017
They say that seeing is believing. As marketers populate our immediate environment with a variety of visual cues and triggers, it’s not far-fetched to think of our time as the age of visual-centric marketing. The rising importance of images in marketing is evident from this astounding fact: a study shows that 84% of communication will be all visual by 2018, and 79% of the internet will be video content*. So, if you’re a retailer conducting your business online, visuals can help you make the biggest conversions for your business.

As an e-retailer, you need to focus on the visual representation of your products. Your product or service’s visual should ideally include the following:

Great images.

An image-based product catalogue.

Zoom view functionality.

360-degree angles.

Videos.

Now, each of these visual representations require a specific skill set. However, one thing that remains a constant for high-impact is a good product photography lighting setup. A good lighting setup can:

Help your product stand out, while highlighting its key features.

Draw viewer focus sharply to your product, without undue visual distractions.

Present your product in an attractive and aesthetically-pleasing manner.

Your product photography lighting setup is especially critical for products like clothes, jewellery, accessories, gift items, home décor, etc. So what the essentials of a product photography lighting setup? The perfect lighting set up varies depending on whether the shoot is indoors or outdoors. However, since most product photography is conducted indoors, here’s a list of things you need to keep handy:

Lights - You can use anywhere between two to three lights for photographing your products. Make sure the lights you use are neither too harsh, nor too dim but evenly light up the space surrounding the product. The lights need to be placed along the same axis as your product and background to eliminate any unwanted shadows. To cast a softer, even glow, you can consider using diffusers in front of the lights.

Reflectors - You can use white umbrellas, or foil-lined cardboard sheets to reflect the light onto your product from every angle.

LED Flash – Flashes are useful in case of dim, indoor setups that need additional lighting apart from lights. Investing in a good LED flash is therefore a good idea for a backup option.

So, before you start hunting for a product photographer who fits your budget and requirements, consider turning to Amazon’s Service Provider Network (SPN). By signing up as a seller with Amazon, you can avail of the services of professionals in the field of product photography and get the best images to market your products. As a seller on Amazon, you are entitled to a host of seller services that can help you expand your business’ reach. So register today as a seller on Amazon now and maximise the potential of e-commerce.

*Source: Inc.com: 16 Eye-Popping Statistics You Need to Know About Visual Content Marketing

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