Product Photography: The Dos and Don'ts

by Priyanka on 08/11/2017
In the e-commerce industry, the overall impact of your website hinges on the quality and aesthetic value of your visuals and design. Your website’s visual appeal can even have a direct effect on customer interest and transactions. Using high-quality and thoughtfully-chosen images is critical in displaying your wares online, in a way that tempts customers to click ‘add to cart’. On a dynamic selling platform like Amazon, your product photos appear right alongside several other competing products. So, it’s critical to get your product photo shoot just right.

Of course, short and clear product specifications help to aid the buyer’s decision, but the images must highlight the important features of your product. Photos captured from multiple angles help give customers a three-dimensional view of the product, while close-ups can bring out the design intricacies or hard-to-notice features.

There are several helpful product photography tutorials floating around on the internet, in the form of videos and listicles. We’ve crystallised a few key learnings and composed our own product photography tutorial to help you understand the nuances of this element of marketing better.

The optimum equipment
With the innovations in today’s smartphone cameras, great photos do not require a tonne of expensive equipment. If you have access to a quality SLR Canon 5D, good for you! But if you don’t, try working with what you already have. A lot of top-range smartphones can churn out decent quality, high-resolution images by simply following a few photography basics. Of course, the kind of camera you use makes a difference but to the untrained eye, a well-taken smartphone photo is almost indistinguishable from one taken by a professional.

For those willing to invest a bit, a digital single-lens reflex camera (DSLR) can work wonders as well. These provide manual control, white balance, f-stopa, and focus. You can use different lenses per your requirement. Also, a tripod or a surface of adjustable height on which to balance your camera, is important to ensure that your photos are crisp. Don’t just rely on steady hands.

Adjust your light
It advisable to invest in a spotless white backdrop or a light box. In case of external lights, use bulbs made for photography as regular light bulbs can cast a tint and distort the colour of your photographs. When shooting smaller products, a simple table set close to the wall in an uncluttered surrounding could be ideal. If possible, take advantage of natural light coming through windows but avoid harsh sunlight if your fear over-exposure.

Edit for smooth results
Even the best photo editing software cannot work miracles and it’s nearly impossible to completely transform a poorly taken photo. But, a decent picture can be enhanced with some amount of colour correction and adjusting the contrast and brightness levels. You can use software like Adobe Photoshop, and Lightroom. There are several tutorial videos on YouTube to show you how to use these. Of course, it’s important not to go overboard and have your product photo look completely different from the actual product. Ultimately, the overarching goal of editing should be to meticulously showcase the best features of your products.

We hope this product photography tutorial is something you’ll keep in mind before your next photo shoot. In the meantime, if you haven’t already done so, register with Amazon today and let your product photos bring out the story behind your brand.

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