Everything you need to know to sell shoes online

by Arshiya Dey on 22/07/2017
If setting up an online business meant you could sell anything, how about you pick shoes? In 2016, the global footwear market was valued at 208 billion dollars* with India being the second largest producer of footwear in the world. Over the years, rapid growth in the footwear industry has seen little to no impact during the various financial dips, including recession, allowing the Indian market to believe that shoes have grown to become a basic necessity.

In order to benefit from this growing market, you can start by setting up your online shoe store on Amazon. The first four things you need to sign up and register your online store on Amazon is mentioned below:

Contact Details – Name, Phone Number, Email Address & Postal Address

GST number/ID – Visit the AtoZ GST guide to learn how to acquire one.

PAN (Permanent account number) number for business

Bank Account Details to receive your payment

Note: Currently Amazon limits the addition of new sellers to the shoes category to ensure high level of Quality. The eligibility criteria to sell in the shoes category is as follows:

Sellers must meet minimum Seller Performance metrics for the Shoes category.

All Shoes and must be new as Amazon does not allow the sale of used products under this category

Sellers must employ quality control and inspection procedures.

If eligible, you must identify the kind of footwear you want to sell. In India, 58%* of the retail footwear market consists of men’s footwear and is largely dominated by the casual footwear type. However, due to growing demands from customers living in tier 3 and tier 4 cities, the need for all other types of footwear is constantly on the rise. These customers are heavily dependent on online marketplaces like Amazon for quality and branded footwear.

To drive sales quickly and sustainably, it is important that you meet these customer expectations through excellent quality catalogues with accurate images and product descriptions. If you set the right expectations with customers, they won’t be disappointed when they receive your product, and that can help your sales and reviews. To create effective product catalogues and help increase sales you can refer the shoes specific Style Guide in the help pages. Additionally, you can also seek assistance from our third party service provider network. These service providers are well trained and equipped to .


Here’s a quick checklist that will guide you on the steps to launch your online shoe store:

Create Catalogues

Get UPC exemption or Brand Registry; If your products have bar codes and you are a distributer or a reseller, you need UPC exemption. For manufacturers and producers of unique footwear, there is a process to register your own brand and set up your own Amazon storefront.

Add your products to sell; using any of the four easy ways of listing your product or by using the bulk upload method.

Request for Auto Approval by filling a small form.

Pick a shipping option to get your products delivered.

And, you are done! You will be ready to receive orders for all your listed footwear products.

*Source:
India's Footwear Market Study 2016 by Businesswire.com
Footwear in India: Euromonitor International
Transperancymarketresearch.com
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