Here’s how quick buyers may buy a product from you right now

by Swati Bucha on 05/04/2017
Amazon.in is full of different types of sellers. Similarly, the buyers who come to Amazon.in to shop are of many different types. This can mean that different approaches can work well with different types of buyers.

Previously, we discussed the preferences of price aware shoppers, ‘high-quality’ product shoppers and ‘latest-product’ shoppers and how you could best cater to their needs, but not all buyers choose their products based on price or quality. There is another category of buyers who know what they are looking for and want to buy the product then and there without any delay. They probably do a Google search, find a store and buy without comparing to others. Some of them are in a hurry to buy, because they need the product urgently, while others may have had experience with the product already. This can also be for products which are bought repeatedly. This category of buyers might sound amazing, but they are easily lost because they purchase the product almost as soon as they see it. So, now your question would be how to cater to this kind of shoppers?

How to cater to this kind of shoppers?

These shoppers mainly seek convenience. If your product comes at the top in the search results, these shoppers may buy it because they don’t have to research. These buyers love easy, hassle-free and a simple process. If the process of searching a product is not simple, these buyers might leave and buy it somewhere else.

Sponsored Ads on Amazon.in: It helps your products show up amongst the organically searched results on Amazon.in. It also allows you to get noticed by customers on important pages such as the product detail page and the search page. Sponsored Products might help you get discovered quickly, drive sales and improve your product’s page ranking. It is the best way to bring up your products on the first search pages.

Display Ads on Amazon.in: Display ads allow you to place a banner ad on some of the premium properties of Amazon.in. You can use the image of your choice to attract more customers. Through keyword targeting, you can show your ads to customers searching for specific words or keywords. Through product targeting you can reach out to customers who are looking at similar products as yours and through interest targeting, you can attract customers who have shown interest in your type of products in the past.

Lightning Deals on Amazon.in: A Lightning Deal is a promotional offer in which an item is featured on Amazon.in’s Today’s Deals page for a few hours. To be eligible, you have to be a registered Amazon seller and should be using FBA (Fulfillment by Amazon) as your logistics partner.

Think you have the perfect products to sell to such buyers? Click here to register and start selling.

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