An Amazon organized event to help sellers increase their products' visibility

by Mayank Bhatnagar on 27/7/2016
As an initiative by the Amazon Sponsored Product’s team, a face-to-face event was recently organized in Bangalore that focused on answering the one question that many sellers have in mind - “With tens of thousands of sellers on Amazon.in selling crores of products, how will my products get noticed by buyers on Amazon.in?” This problem of discoverability of products and how sellers could improve their chances of visibility was addressed in depth during this ‘Amazon Sponsored Product Seller Meet’.

Mr. Durga Dash, who heads program management for Amazon Sponsored Products, initiated the discussion with a small presentation. It took sellers through the various business cases where advertising can help get more sales. For example: Moving slow moving inventory or introducing a new product. Sellers were also made aware of the premium placements where their ads would appear on Amazon.in. One of our optimization experts, Kailash, also conducted a live demo to show how it takes less than 2 minutes to create a Sponsored Products campaign. The forum gave participating sellers the opportunity to get some of the most challenging questions answered like: “What should I do differently during the festival season to get more sales on Amazon. in?” and “How do I decide the bid for my ad campaigns?” and “If I advertise, will I be able to reach customers both on mobile app and desktop?”.

Post the presentation, we allocated some time to provide one on one assistance and guidance to sellers on how to start using and optimizing Sponsored Product campaigns. Amazon associates examined the campaigns of different sellers and provided them with tips and suggestions that helped in optimizing their campaigns and being ready for the upcoming festive season.

At the end of the event, all our attending sellers were presented a special certificate of participation and a detailed product guide which provides in-depth information about Sponsored Products. Enthusiastic Sellers from cities like Mumbai, Hyderabad and New Delhi attended this event and here is what a few of them had to say about it:

“I came from Mumbai! Bengaluru traffic is ruthless; it took me another 1.5 hours to reach from airport to the venue. However, I do not mind it! I know what benefits Sponsored Products bring to the table, I came here to learn more and grow my business further.” said Mustafa, who represented Trescho Perfumes LLP.

“I never knew it was so easy to get started with Sponsored Products. Thanks for organizing this event; it allowed me to network with other sellers from my category (books). Also, this learning material that you have shared is great!” said the representative from Prism Books Pvt. ltd.

“Now I understand what I should do differently around the festive season to get more sales! You should conduct these events more often!” said Aditya another seller on Amazon.in.

About Sponsored Products:

As covered in our previous posts, Amazon Sponsored Products is a Cost per Click (CPC) based advertising platform which helps your products come up amongst the top organically searched results on Amazon.in. It also allows you to get noticed by customers on important pages such as the product detail page and the search page. These ads target customers searching for the keywords or products you select when setting up your ad campaign.

Not registered on Sponsored Products yet? Register now!

On-Going Offer for Sponsored Products:

For new sellers registering to use Sponsored Products on Amazon.in we are currently running a ''X+0.5X free credits'' offer. If you make your first pre-payment of X Rupees, Amazon will provide you with 0. 5 X worth free credits. The free credits value having a max cap of Rs.50, 000. For offer related queries and offer validity please get in touch with us on sponsoredproducts-india@amazon.com. Terms & Conditions Apply.

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