How to successfully start a business online

by Anindya Ray on 26/10/2017
Here are a few tips that will help you increase your chances of successfully starting a business online:

1. Identify a problem and provide a solution

Instead of identifying products that you want to sell, start with the market for the product. Try to find out who are the people searching for a solution to a problem. It’s easy to do this sort of research on the internet:

Find keywords that a lot of people are searching, but for which, not many businesses are competing for

Search online forums to find out what questions people ask and what problems they're trying to solve

Do find out what potential competitors are doing to meet the demand

Your research will help you identify what people want. Create a product meeting their requirements and do it better than the competition.

2: Create a user-friendly website

Keep your website simple and elegant. Make it as easy as possible for the customer to get full information and find his way around within the website. Remember, you have very little time to catch and hold his attention:

It’s your online storefront, so make it customer-friendly.

Don’t use too many fonts, one or two standard fonts are enough.

Make your navigation clear and simple and the same on every page.

Use graphics or video only if they enhance your communication.

Have a provision to collect customer information.

Make it easy to purchase - only two clicks to checkout.

Use the power of copywriting to sell

Get a professional to write persuasive content for your website. From the moment they arrive at your site, handhold them through the purchase process, egging them on to the final decision:

Arouse interest with a powerful headline.

Describe the problem your product solves.

Talk about the product and how it benefits the user.

Make an offer and extend a strong guarantee.

Add testimonials from users of your product.

Create urgency for purchase.

You need to focus on how your product or service is able to solve people's problems or make their lives better.

Drive targeted buyers to your site

Use Pay-per-Click (PPC) advertising to drive traffic to your site. PPC gives you two advantages over waiting for the traffic to come to your site organically. Search pages show PPC ads immediately. Furthermore, they allow you to test different keywords, as well as headlines and prices. The result is that you get immediate traffic. You can also use PPC ads to identify your best and highest-converting keywords. Distribute the keywords in your copy and code, this will help your rankings in the organic search results.

Be the source of information

People use the internet to find information they are seeking. Provide that information for free to other websites and you'll see more traffic and better search engine rankings. The trick is to always include a link to your site with every bit of information.

Create and circulate articles, expert content and videos that people will find useful.

Include links of "send to a friend" on your website.

Every site that posts your content will link back to your site. It will also improve your search rankings when you give links from relevant sites.

Use email marketing to increase customer loyalty

When people have opted to be on your mailing list, you already have a customer base who agrees to receive communication from you. That means you have the opportunity to develop a lifetime relationship with them.

Email marketing is highly targeted, which makes it more cost-effective as compared to print, TV and radio. Response to email marketing is 100 percent measurable compared to other mediums.

Compared to first time sales, it is always easier to get a customer to make a repeat purchase through email marketing. This gives you the opportunity to develop each customer’s lifetime value.

Another option available to you is to go to an online marketplace to sell your products. As you must be aware, Amazon is one of the most popular e-commerce platforms for a hassle-free online selling experience. If you wish to sell online, register yourself for free as a seller on Amazon.

Become an Amazon seller today
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