Things to keep in mind when selling clothes online

Here are some of the key points you need to keep in mind to grab more customers

by Swati Bucha on 19/01/2018
Clothing is one of the bestselling categories online. Some of the categories that customers search under clothing are ethnic wear, innerwear and sleepwear. Being a seller in clothing and accessories category, you should keep these points in mind to grab more customers.

Add catchy pictures to attract customers: A good picture is the first impression of your product. A customer would probably click on your product by seeing the pictures. Also, it’s very important to add the original pictures of the product. For example, if you are selling a Bollywood replica saree, it is advisable that you do not add a picture from the Internet. A proper picture of the original saree worn by a model would add value to your overall listing.

Give an accurate description of the material: Clothing material should be correctly described because most of the buyers look for a specific material and any kind of wrong information might mislead them. Let us take an example; if a product is a blend of two materials (suppose cotton and polyester), then you must mention their accurate percentages (60% Cotton and 40% polyester). Also, mention the kind of care a material needs while washing; for example, if it is a machine wash or dry clean.

Mention correct sizes & measurements: Every clothing product has a different measurement and sizes vary according to the style. That’s why it is very important to mention measurements along with the size. This is not only a great experience for the customer but also help them pick the perfect fit, thereby reducing returns significantly. Providing a size chart along with measurements is advisable especially when you are selling women clothing.

Do a thorough quality check: Good quality is a key to great sales. Customers return most of the products because of poor quality. So, in order to avoid returns, make sure that the product is not torn or has any kind of mark or spot on it. Do a thorough quality check before packing the product.

Package your product right: The best way to pack clothing items is to pack them in plastic covers and then place in self-adhesive poly-bags. This will protect them from dirt and dust. Also, go through our guide on how a perfect packaging can earn you that five star rating.

Now that you know what to keep in mind before selling clothes online, go ahead and follow these tips to delight your customers. Not a seller on Amazon yet? Begin your online selling journey today.

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