5 quick tips to help you grow your business this festive season

by Arshiya Dey on 15/09/2017
Today, the number of online shoppers have increased by over 50% as compared to the last couple of years. This increase in the number of shoppers only indicate that there isn’t a dearth of customers who want to buy from you. However, to serve millions of customers it is advised that you prepare yourself.

Below mentioned are a few tips that will help you prepare for Diwali 2017 on Amazon:

Tip 1: Constantly update your selection and as much as possible add variety. Whether you sell decorative items or cow dung cakes for a puja, if you can source decorative phone covers or even cook ware products, get sufficient inventory and list them. It is important that you constantly update your inventory and selection.

In fact, you don’t even have to worry if your product is not related to the festivities. This is that time of the year, when many Indians receive their annual bonus as part of their paychecks and intend to spend lavishly on their families and friends. Whether it is a fidget spinner that appeases a family member or a simple of pair sneakers, Amazon.in becomes the marketplace for all and to become a part of this major countrywide transaction, you must keep updating your selection and stock enough inventory.

Tip 2: Price your products competitively based on market standards. Customers tend to regularly buy from sellers who price their products accurately and avoid selling for exorbitant rates. You can use the Automate Pricing tool to automatically monitor your prices and bring it to the best option.

Tip 3: Improve the discoverability of your products by using Sponsored Products. When you use the Sponsored Product feature, it works like an Ad. Your products can quickly start showing up on the first page of the search results on Amazon.in, allowing customers to come cross your store sooner and buy from your faster.

Tip 4: Use the Lightning Deals option to put your products on a limited period offer can help you move a slow moving inventory. All Lightning Deals offers are presented under the Today’s Deals page and customer’s regular visit the page to shop at discounted rates.

Tip 5: Take advantage for Amazon’s customer service by signing up for the Fulfillment by Amazon (FBA) service. During festive season, logistics management can because a huge blocker if you are dependent on third party courier partners. Amazon’s FBA service can help take care of all your logistical requirements including packaging, shipping and returns.

You should also download the Seller App to keep up with your orders real time and not miss replying to customer queries.

If you are new to the idea of online selling, you can visit our Start Selling Guide.

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