Top sales promotion techniques for online sellers

A list of tried and test stratiegies that you as an online seller might want to try

by Souvik on 24/02/2018
With a yearly growth rate of 9.9%, the ecommerce market is projected to reach US $2,464,543 million by 2022*. Brands from around the world are trying to make the most of this situation by focusing on strategies for selling their products online. There is no sure-shot formula for selecting the best sales promotion techniques. What works for one brand, might not work for another. There are, however, some tried and tested strategies that you, as an online seller, might want to try out. Here’s a list for you to check out:

Offer discounts:
This is perhaps the most common technique that companies use to increase their sales volume. Study your competition, analyse their pricing strategy, and craft offers which will not only let you tap into your target market but also allow you to build your reputation as a seller whose prices are to die for.

Offer free shipping:
Additional shipping charges can often deter buyers from completing a purchase. According to a recent survey, 80% online consumers would be more eager to make a purchase if the shipping charges were waived*. In light of this, you might want to offer free shipping for a limited period of time to boost your brand’s online visibility.

Use flash sales:
A flash sale is perhaps the best way to push prospective customers into making purchases. The idea is to create a sense of urgency among consumers by offering something really special for a limited period of time. You can use heavy discounts, combo offers, and even early bird offers for this strategy.

Buy more to save more:
This is one promotional technique that is quickly gaining popularity among brands. The idea is to offer bigger discounts to customers who shop more. This not only improved the sales volume, but also enhances customer experience.

Use gifts for branding:
Who doesn’t like gifts? Send gifts with your company’s branding to your loyal customers. This is a great way to ensure that your customers continue buying from you and it also establishes your brand presence.

Run social media contests:
If you want to be a successful online seller, the one choice you have is to create the right buzz on social media. Have contests and competitions on different social media channels to improve brand awareness and visibility. You may choose to offer some of your best products as prizes. This will allow your prospective buyers to get a first-hand feel of the products.

Too much to handle? Wait, Amazon can help…
You can also choose to focus on production and leave the marketing to credible platforms
such as Amazon. As a registered seller, you automatically get to enjoy step by step promotional guidance from experts for gaining immediate market visibility. You will also get to work with the best logistics partners, best-in-class selling interfaces, and secure and safe payment gateways.

Promotional technique for improved sales volume varies with every single brand. It is for you to identify the strategy that might work best for you and your company. Alternatively, you can get registered on Amazon as a seller and let the experts handle your case. So, what are you waiting for? Sign up as a seller today and make the most of this golden opportunity before you.

Source: Statista: Worldwide marketdriver
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