Like the word suggests, a marketplace is that one location where a number of sellers host a string of shops and customers from the surrounding areas, residents, visitors etc., come to shop from them. Similarly, an online marketplace like Amazon, helps thousands of sellers set up their online store
so they can sell to crores of customers across India. However, unlike the conventional shop owner’s business, online selling can happen from the convenience of your own home.
You can sell everything on an online marketplace that is legally permitted. However, in order to help you understand better, you can access a detailed table of all the categories
(use your Seller Central username and password to log in to the platform) and get information about the entire range of products you can sell on Amazon. If you are already selling online on other platforms, it will be easier for you to pick a category from the list.
In addition, you have the option of using a software like Browntape
to handle your business across multiple platforms.
However, if you are absolutely new to the selling business, then you can pick a product category from the Bestselling Online Products
mentioned below that is based on the basic understanding of consumer behaviour:
Bestselling online products:
Electronics, Mobiles and Accessories
Home and Kitchen
Fashion and Apparel
Beauty and health products – This category also includes beauty cosmetics and bath products.
Baby products – This includes the entire range of baby products, from baby apparel to baby food and baby cosmetics.
Categories that require one step approval:
Health & Personal Care
Clothing & Accessories and Sunglasses
Shoes and Handbags
Grocery & Gourmet Foods
Although choosing a product category
that's in demand would be easier, choosing to sell a niche product category can be rewarding too once you have created a demand for it.
To learn more about the kind of prohibited products that you cannot sell on Amazon, please register yourself and visit Seller Central