What are keywords and why they are important for your online business
by Ayesha Siddiqa on 06/09/2017
With more and more people taking their business online, there is a lot of competition for your products. Hence, it becomes important for you to make your products available to customers over search engines. This can be done through keyword analysis and update.
What are keywords?
A keyword is a specific phrase or sentence that customers type into the search engine to look up products, services or information. By including keywords in your product descriptions and titles, you will be able to optimise your content for search engines to find your products. A lot of online tools will help you understand what keywords to use for your products. Additionally, they will also help you with the ranking or position of the keywords and their search volume. Ranking of a keyword is the number at which it shows up on search engine, volume is a rough estimate of how many people are searching for these keywords.
Why are keywords important?
Where to use keywords?
Keywords are a major part of any online business, and using them right can make or break your business. But, keyword analysis is not a one-time job. You need to consistently update keywords on a regular basis for your product ranking to improve. It is obvious that driving online traffic to your website or product page may improve your chances of making a sale, but managing entire SEO content can get tedious and is a time consuming process.
Of course, if you sell on an already established marketplace like Amazon, driving traffic will not be your main concern. Amazon has a large and loyal customer base who visit the site regularly. So all you have to do is register as a seller on Amazon and list your products by including keywords and the rest will be taken care of.