Beej; A green start up on Amazon, to make daily use Eco friendly products affordable
On a warm Sunday in Palghar, Maharashtra, a team is working relentlessly to make organic products affordable. The main man behind Beej is Jacob
Born and brought up in an impoverished area of Mumbai where money seemed hard to come by, Jacob was expected to support his family soon after he finished school.
"I had to start a business anyway. So I thought, let me do business that lets me sleep with peace at night"
Jacob believes that living an environmentally friendly life, shouldn't be a luxury anymore. Rather, the only choice. Today he sells a varied range of products on Amazon, each with a beej (seed) that can grow into a plant when discarded. His best sellers are the pencils made of recycled paper with the seed capsule at the bottom.
As his business on Amazon grows, he employs people from a nearby village - giving them the support an opportunity he once needed.