"My father owned a customized stationery printing business. Apart from it, he used his creativity in creating various gifts for kids. I joined my father in his business after completing class started my own IT Solution company ComputerPlanetIndia.com . I wanted to add my skills and ability to what
my father was doing.
In 2013 we decided to create our own range of small innovative educational toys under Brand name MFM Toys. In December 2013 we on-board on Amazon.in and since then there has been no looking
Amazon not only gave us orders but customer feedbacks. The buyer connect which we could build on Amazon was the key in our journey. Initially we sent personalised letters with every order asking buyer to give us feedback about their experience with the product. And most of buyer appreciated and told us about the aspects of the product to improve upon. The best day was when a couple visited us with their autistic daughter to thank us, it was very beautiful experience and added a meaning to the efforts we have put in MFM Toys. We also got negative reviews, that pushed us further to improve and that product quality. The buyer connect which we could build on Amazon was the key in our journey.
We focussed only on Amazon, and so our Product was available exclusively on Amazon.in. Then came FBA, we opted for FBA just after Amazon launched a huge warehouse in Gurgaon (DEL2).
The warehousing, packaging and delivery was handled by Amazon and this enabled us to focus our resources and energy on Product Manufacturing and improvement. We added new range of Office
and Home Décor products apart from toys. I had dropped out after complete school, now I had time and opted in Open University degree course.
Amazon gave us steady income, we started recovering our investment in product development by the end of 2016.The financial stability and good amount of customer reviews and feedback enabled to scale –up our production and we shifted to a bigger manufacturing unit, equipped with the modern machinery in January 2017. We participated in North India’s Biggest Kids Toys Exhibition ToyBiz 2017 at Pragati Maidan, New Delhi, where again the buyer reviews on Amazon helped us win
the market trust.
We were getting queries from US through our Facebook page and Youtube, but it seemed a challenge to serve potential buyers in USA. So finally this year we were able to get on Amazon.com, with the help Amazon Global Team and Sachiin Gupta Sir, MFM Toys are now
available on Amazon.com FBA . For us journey has just begun, infinite opportunities and serving customers beyond boundaries. Journey with Amazon has taught us, What it means to be Customer Centric and bringing smile to buyers worldwide. This has been imbibed in the core philosophy of MFM Toys also.''
Prasoon Gupta, MFM Toys