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Rising again - Pankaj's story of growing his brand on Amazon

Selling tech gear and laptop bags from the city of Silvassa in Dadra and Nagar Haveli, Pankaj helped his business climb the ladders of success after facing a shutdown.

Protecta was on the verge of closing down his business because of the payment issues he had faced with a previous online retailer. After 2 years of turmoil in his professional life, Pankaj Bhatia planned to give online business a second chance via Amazon. He is now a successful entrepreneur selling laptop bags and tech gear.

"Hello, My name is Pankaj Bhatia and I’m the founder of Protecta. We are located in the Union Territory of Dadra and Nagar Haveli in Silvassa. We are sandwiched between the states of Gujarat and Maharashtra. We make great bags for laptops and other tech gear right here in Silvassa. We were thinking of a brand which symbolises protecting tech, so that’s how we came up with the name Protecta.

Being a boutique manufacturer we employ about 20 people at the moment. All our products are designed in-house. We started Protecta with an online retailer sometime in 2011. We manufactured bags for them. Suddenly overnight we turned from a brand manufacturer to an OEM (Original Equipment Manufacturer) manufacturer and an OEM supplier to the online retailer.

After working for two years we had a huge bottleneck as far as payments were concerned. Payments were not coming in and there was no clarity on the situation. Despite doing all this we were not able to generate profits to justify the hard work. What this also did was completely remove Protecta from the market. As a brand, we were no where to be seen. The lack of money also created a lot of frustration at our end, a lot of disappointment because we were not able to pay our suppliers on time, our workers on time. So it was a horrible period if I would say so.

After the hiccup we faced, we relaunched our products on Amazon. Being on Amazon, we got a single order from a customer, that same customer then placed a bulk order, whereby not only we supplied our made in India goods but also replaced an international brand which was supplying to the customer for many years. Our products are pretty popular on Amazon, we get a lot of feedback from our customers asking us to offer products in other categories.

Our business has grown around 200% on Amazon. The important thing is - we feel that we are only doing about 5% of our total capacity. 2 years ago we were thinking of closing the business because of the problems we were facing but after 2 years of selling on Amazon we have the confidence that our products will be accepted at the international level also and in the next month we are going international through Amazon in the US market."


Pankaj: Protecta
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