Watch how Akash banks on the trust buyers have on Amazon and starts selling online. He recognised the potential online selling had at an early stage and he is only thrilled to know that his decision was right.
"Source Books deals with books for all ages. We are into higher education, schoolbooks, as well as science, medicine and technology. What we do is basically represent a lot of foreign publishers. My father has been in this industry since the past forty years. We are situated at Daryaganj, Ansari road. That is like the publishing hub for the entire Asia market. But, it is a busy street, although we do get a lot of walk ins. But not everyone can spare the time, walk in to a showroom, and select the books physically. The brick and mortar stores have a lot of criteria that they need to keep in their mind. They only want to keep the fast moving titles. Online on the other hand, the entire collection is there. It is really helping me move up my stock.
We are a publishing company, we do not have the knowledge or the manpower to reach even the remotest of areas where people would or want to order from us. So we used to miss out on all those orders a lot. But, Amazon has got the expertise and got the infrastructure to do so. Through the Easy Ship model, we are able to reach even the remotest of areas. We used to do cash on delivery orders earlier, but the end customer preferred working with Amazon. Since Easy Ship started, our cash on delivery orders have surely increased. Since we started with the Easy ship model our sales have grown by 50%. We don’t have to track the orders. Amazon is there to track the orders for us. We only also make it a point to compare the prices every day. We compare the competitive prices and we want to capture the maximum market share. Amazon has truly helped us, sort of to know where is we stand in the market. My company is completing 25 years in January, 2015, so ya, it’s always been my family business, and I have always wanted to come here."
Akash: Source Books