Seller Success Stories
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Achieving the distant dream

Vinayak’s quirky ideas & passion to grow make him a successful online seller.

A team of enthusiastic college going youngsters decided to explore the options of starting an online business. They decided to sell on Amazon for a national and global reach and overnight they knew they were on the right track. Watch how Todu Price got its unique name and more.

"I started selling online on a part time basis when I was just 19, only to earn some pocket money. That is when I first realized the potential and scope of selling online in India. Once I started the company, my friends and I started to think of an apt name for the business. We came up with many options but did not like any. Then we came up with Todu Price. Todu means aggressive. Aggressive in a way that is unique and incomparable.

Three of my friends and I work out of a small house, from an even smaller 10/12 foot room and manage the entire business. We sell home appliances, kitchenware, gardening materials and electronic goods. When Amazon launched itself in India, I came across the options of ‘’contact us’’ and ‘’sell with us’’ on their website. I thought it will be a good international exposure to start selling with Amazon and registered myself as a seller on Amazon. One fine day I received a call from an Amazon Account Manager to confirm if I had registered to sell with Amazon and requested me to submit all necessary official documents. I was excited and threw a party for my friends. At the age of 21, I was going to start my business with Amazon, which is considered a benchmark in itself.

There are many benefits of working with Amazon’s courier partner, Easy Ship. I simply need to pack and prepare my products for shipment and hand it over to the Amazon delivery person. Then Amazon takes complete responsibility of delivering the product in the best condition to the customer by or before the time promised for delivery. The best part about Easy ship is that it meets customer expectations. Customer satisfaction matters the most. Because of Easy Ship, issues likes customers receiving a damaged product, delivery issues, RTO issues and reshipment issues were completely resolved. Our orders have increased by 60%.
Our business has grown so much that our revenue count is in seven digits. I have huge dreams for the next five years. Currently, we only work out of Delhi but I would like to establish my business in Chennai, Mumbai, Kolkata and other major cities. We must have our warehouses in most cities. So, let’s start with Delhi first, the other metro cities and eventually go international."


Vinayak: Todu Price
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