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Every successful seller has started where you are today – learning the basics, which is why we always keep resources handy to help you learn and grow.
It takes less than 15 minutes to register
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Our profits have gone up through online selling.
SrikanthPochampally Sarees

Seller University

This is a one-stop shop for all your learning needs while you sell on, all free-of-cost. Seller University is here to help you completely understand our processes, services, tools, products, and policies via various modes of education such as videos, study materials, webinars, and in-city classroom training. Start learning everything about selling on by Registering as a seller today!

We have 150+ learning modules (in English, Hindi, Tamil, Telugu, and Kannada), online training, and recorded sessions so you can learn anywhere and anytime, even on the Seller App. Here is a sample of some of our training videos.
Seller University

Frequently Asked Questions

Get answers to the most commonly asked questions related to selling on, such as "What products can I sell on", "How and when do I get paid?", "Do you offer protection against fraud?", and much more.

Seller Success Stories is home to more than 6 lakh sellers, many of them making lakhs in sales. Hear directly from them about their success stories and journey with that made them what they are today. Who knows? You could be in our next success story.

All About Selling (Blog)

If you are interested in learning more about the nitty-gritty of selling on, look no further than our seller blog – All about Selling. It has articles that explain the basics like the step-by-step process for registering, listing your products, and going live on The blog also includes articles on business strategies, ideas to grow your business, articles about trending categories, and similar topics.
You can even get tips directly from our sellers, through the Amazon Saathi blogs, written by our existing sellers for you – our future sellers, so you can learn from their experience and launch and grow faster.

Here are some of our most popular articles
All About Selling
A Seller on Maintaining Safe Work Practices amid COVID-19
ROHIT - Amazon Saathi
If you are a seller on (whether new or existing), here are a few pointers and basics that you can follow while selling either private label products or other branded products.
Do’s and Dont's of Online Selling
Seller blog
A lot of on-boarded sellers don't know how to successfully sell their products online. So, we bring to you some online selling tips for beginners.
Tips & Tricks to Sell on – An Amazon’s Sellers View
SUHRID - Amazon Saathi
Learn how artisans can sell unique items in the Amazon Handmade store.
Earning more revenues: How ecommerce companies can overcome the Covid-19 lockdown costs
Seller blog
Here is how many businesses are taking this pandemic time to grow online by selling online.

Amazon jargon:

Amazon Saathi

Amazon Saathi is a program for sellers to share their experiences and learnings with their fellow sellers, and in turn mentor them on the best practices of running and growing an online business.

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