Protecta is a story of Pankaj Bhatia was on the verge of closing down his business because of the payment issues he had faced with an e-commerce platform. After 2 years of turmoil in his professional life, he planned to give online business a second chance via Amazon. He is now a successful entrepreneur selling laptop bags and tech gear.

Dheepakh Rajaram sells dog food on Amazon.in under the name 'Goodness'. Since it was an unknown brand, offline retail did not work for him That's when Dheepakh listed his products on Amazon. His sales picked up and within months he made a monthly revenue of 5 lakhs. He has had a 200% revenue growth on Amazon. He is happy that many pet lovers have experienced 'Goodness' through Amazon.

Passion for electronics drove Manjeet to set up an electronics-manufacturing unit of his own, ranging from cassette players to home theatre systems. But as the Chinese products starting making their way into the Indian market, he had to face serious competition. His products were of superior quality but they couldn’t be sold at the same low prices. This is when Manjeet listed a product on Amazon to test e-commerce and he now agrees that it was the best decision he ever made.

When Kannur-born Christie moved to Trivandrum after her marriage, she tried to re-establish her career as a textile designer. After realising that her designs had limited opportunity at a government organisation and witnessing first hand the difficulties faced by the local weavers, especially the female weavers from that region of Kerala, she decided to turn entrepreneur. Her vision as a fashion designer brought life to the products of "Looms & Weaves", and through Amazon she found a nation of eager customers.

Meeta Gupta, a mother of two, was not happy with the toys available in the Indian market for children and decided to start her own brand that would provide toys made of natural material like wood, which would help in the sensory and motor development of toddlers by providing a good touch and feel experience. She found online success on Amazon. After becoming an FBA seller, which made her products available on Prime, she has seen a 12x growth in her business. Amazon provided her the platform to compete against big toy brands and she is beginning to establish Shumee as a successful brand in the online retail space.

Breaking the barriers of coming from a very conservative family, Shilpa, 24 decided to start her own business by selling on Amazon. With this video, she hopes that her parents will not only be convinced of her doing a business but will also be proud of her.

Monu Garments is a busy retail outlet selling Vardhaman wool and children’s apparels on the main market street of Adampur, Punjab. For the past two decades, Satvir Singh has been running this shop and has many loyal customers. However, a year back when he stumbled upon the idea of online selling, he discovered new opportunities of growing his business at a scale he could have never imagined before.

Milano Home was started as a passion for providing aesthetic high quality home furnishing products to the Indian market. Watch Abhinav and his mother share his experience of going from offline retail to online retail.

Rajasthan Emporium owner Rajesh Bantia inherited the business from his father and great grandfathers. The idea of selling Rajasthani Handicrafts in south India and helping artisans from Rajasthan was a successful business idea as an offline store. However, Rajesh’s son Varun, identified the potential of online selling and aimed at selling their products across the country, overcoming the barriers of an offline shop. Success did not come easy, but for Varun it was all worth it.

Gunjeet from Aligarh was frustrated with his IT job as it was not something he had dreamt of. So, he and his brother decided to sell brass products online not only to help the local artisans earn a good living for themselves but, also make this kind of products available to customers all across the country and overseas as well. Today, Gunjeet makes 14-15 lakhs per month and employs around 20 artisans for his online business on Amazon.

Prateek had an innovative idea. He wanted to re-invent the simple plain-coloured umbrellas and bring a bright emotional connect with rainy days. Like any entrepreneur, he took a cool startup idea, worked hard, did his research and applied his learnings to drive his own success. Here's how his journey lead to a cheeky cool start-up which found a national platform on Amazon.

At the age of 19, Ravi dreamt of a day when he could gift his sisters something special for Raksha Bandhan. With the help of his sisters, today, he runs his owns business on Amazon. Ravi wanted to do something for his sisters and that's how he combined his sister's skills and his own ambition to become a successful entrepreneur. Hailing from Surat, Gujarat, he sells kurtis, sarees, lehenga cholis in women's ethnic clothing wear and accessories category, with a turnover of more than 78 lakhs per month.

For the people of the small town of Pochampally, weaving has been a tradition passed down from generation to generation. In the past, despite producing timeless handloom ikat sarees, these dedicated weavers faced hardships. Watch how they found #SmilesOfSuccess working with Amazon and a chance to deliver their beautiful products directly to customers across the country!

Biswajit Swain was born and brought up in Bhubaneswar, Odisha but as fate would have it, he soon moved to Delhi to pursue higher education and settled there. However, every time he came back to Bhubaneswar and traveled across the villages of Odisha he knew he wanted to help eradicate poverty and create emplyment in some way possible. He had always wanted to help the artisans who were being forced to forgo their skill and hunt for jobs that could earn them a sustainable livelihood.

TiedRibbons - a company based out of Noida, found that local artisans in the nearby towns like Meerut, Ghaziabad and many more, had an abundance of talent, but could not find the demand to match it. They used their brand to find a new audience to these Indian handicrafts businesses and help local artisans to grow their business, through selling on Amazon. As for the impact that it had on them and the fruits of their labour, we can hear it from the artisans themselves.

Due to financial problems, Netai had to find different ways to make money for the living, from selling newspapers to groceries. While it was hard to live, Netai was advised to do gardening by the doctor since he had knee pain. While gardning was helping him recver, Netai came up with the idea of selling plants online and reached out to Amazon for help. From listing items adding photos, keywords, etc. was done by Amazon which led to success.

With a drive to be an independent earner and an aim to employ women to work and uplift their lives, Seema Bansal, a 50-year-old woman begun selling on Amazon. Taking her passion to the next level, she sells organizers for sarees, bangles and shirts. She began her journey employing one woman and is now employing 12 women. Her business, that started off as a hobby, is now witnessing exponential growth.

Dr. Dharma Prasad, who is a scientist and head of a bio-tech firm sells Science Kits on Amazon under his brand Fun+Learn. Coming from a family of teachers, he was always very passionate about education. He saw the difference between the way students learnt science in the US. Having gone through the process himself, he knew that students here learn science in the classrooms, through rote methodology. He wanted to make science practical and fun – that’s how Fun+Learn started.

The first step in the Zishta journey is to understand the ways of life of our ancestors to glean insights on what it takes to lead a sustainable life. For Zishta, it is as much about the artisan as it is about the art form of crafting these traditional products. We believe that by making our lives more sustainable, we help communities sustain themselves. Since our small team is from the south of India, we began our journey from here. What we would love to do is to explore and expand our breadth of understanding to other parts of India as well. So, please do share your thoughts and we would love to begin our next journey.

Selling Mekhla Chador from the city of Guwahati, Ashwin helped the Assamese people across India reconnect with their tradition! Ashwin sells Mekhla Chador from the capital city of Assam, Guwahati. His offline store is centrally located at a busy traders street where customers walk in through the day to buy traditional Assamese attire. It gets quite difficult for Ashwin to get customer feedback on a day to day basis. Since he now lists his products on Amazon, he is always updated with what his customers across India are looking to buy.

Zizira is an organisation based out of the scenic city of Shillong in Meghalaya. Their vision is to help thousands of farmers from the Northeast India region and connect them with their consumers directly. Most of these farmers live by the mountains in remote locations and in adverse conditons. In order to help these farmers earn sufficient income and help sustain their family Zizira sources crops and other food products from them, packs them and sells them on Amazon. Today, a family in Kerala can easily order a packet of Khasi sticky rice and ZIzira will fulfill their order.