6 great e-selling ideas to increase sales during a sale

by Francesca on 12/6/2018
A sale of any sort, be it occasional or seasonal is the highlight for any business. Most owners claim sales spike of anywhere between 3 to 5 times the usual revenue generated. Sale period can also mean a make or break for your brand. That’s why it’s necessary to plan way ahead of time and keep a close check on many fronts. These include inventory, delivery logistics, customer complaints and feedback.

To ensure you prep up well for you any upcoming sales, here’s a quick checklist that you can refer to the next time the online portal on which you have registered as an e-seller decides to announce a sale:

First of all, do check out Amazon’s Affiliate Program. Sale or no sale, it offers a great podium for your products to steal the limelight.

Double check on your inventory

No one likes to be overpromising and underperforming. So, ensure you don’t be a mood spoiler. Instead spread happiness. Also, if you’re looking for ideas to increase sales and get more eyeballs use Sponsored page benefit on Amazon. It ensures your products reflects on the first page of the search results.

Keep a good stock of packaging material

It’s common to see your orders increasing by the day. So make sure you pre-order Amazon’s professional packaging material. After all, good packaging also influences the customer experience. You will also need extra hands to help you pack for a timely pickup.

Design a customised greeting

Of all the ideas to increase sales this one’s known to work wonders. Have sticky note or two fold card with a single handwritten line your customer’s name. It could be something as simple as ‘Dear Priya, Thanks for letting us be a part of your celebration.’ Chances are they may even tag you on social for this thoughtful gesture.

Be social

If you have an online business, being on social is a mandate. It not only helps you connect with your prospects better but also makes your brand feel more human. On occasions like these if you are looking for ideas to increase sales, start publishing posts about the festivities and content related to your products. For e.g. If you sell kitchen products, you could do a series of festive recipes using your product.

Make the most of e-seller offers

If you are an Amazon seller, you will have a host of seller exclusive offers awaiting you. Make sure you take advantage of these as soon as you get to know about them. Most of these offers are usually valid only for a limited period of time.

Guarantee timely shipping

In order to ensure customer satisfaction and attract loyalty, being timely is of utmost essence. This rings true in case of celebratory purchases. If the customer does not get the product on time, he/she might consider another seller. Therefore, ship on time and with care. Check out the FBA (Fulfillment By Amazon) service that offers to store your inventory, pick, pack and deliver it all on or before time.

Now that you know how to stay sale ready, sign up with Amazon and get started on a sustainable online seller journey today.

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