“Quality is remembered even after the price is forgotten.”
That’s why quality is important; to make a long-lasting impact. People may forget everything about your products, but not the quality. This drives them back to buy more. Buyers prefer quality above anything else, even price. Big brands can sell the same products at a higher price because they ensure quality. Poor quality products ruin the brand reputation.
Another reason for maintaining quality online is fake products. There may be chances that there are fake products available online. This may damage your brand name as the buyers may get those cheap fake products instead of the genuine ones. So it becomes the seller’s responsibility to ensure quality to their buyers. Making sure that there are no fake products is crucial to maintain transparency.
But how? Don’t worry. Amazon is here to help you out, like always. Your job is to keep producing quality products and our job is to ensure that your buyers get genuine products. We take care of this by starting Amazon’s Transparency Program
. The program helps in distinguishing the fake products from the original ones. This reduces the chances of fraud to the buyers.