Top brand promotion ideas for online food business

by Souvik on 21/02/2018
Running a food business online can be a tricky affair if you fail to promote your brand correctly. Here’s a list of the best brand promotion ideas of 2018 that you may want to give a try:

Make the best use of social media

Social media marketing is one tool that you cannot afford to miss out on when trying to promote your online business. Targeting the right audience is one area where many brands go wrong. As a business owner, you need to have a clear understanding about your prospective buyers. Set the right location, age group, and interests while running paid campaigns on social media for best results.

You also need to highlight the key differentiators of your brand at every given opportunity. If you are selling organic food items, highlight the associated benefits more than other characteristics. Identify trending topics that are relevant to your brand and products. Try and create social media content assets around these topics for enhanced user engagement.

Say what people want to hear

Gone are those days when brands could only concentrate on the message that they wished to send out. Modern-day marketing demands a customer-centric approach. You need to creatively bridge the gap between what you want to say and what your customers want to hear. Utilise User Generated Content (UGC) to make the most of your consumer’s preference. Offer services which suit them best.

Have exciting introductory offers

As the owner of a new brand, your biggest challenge will be to create a market impact and gain online visibility. This is where smart introductory offers can do the trick at multiple levels. You can gain immediate inbound traffic and a certain level of market penetration by offering attractive discounts, referral discounts, etc.

Use contests and campaigns for additional traffic

Campaigns and contests play an important role in boosting the visibility of the intended products. However, you need to plan your campaign smartly to gain maximum traction out of it. Dynamic parameters such as the start and end time, duration, marketing budget, and theme play an important role in determining the success of the campaign/contest.

Start a blog

A blog section can immensely increase the popularity of your brand. Posts on the uniqueness and usability of your offerings can generate higher customer engagement and better product awareness. One thing to note in this regard is to avoid making your posts sales-oriented. As a matter of fact, your blog posts should be informative and useful for the readers.

Have a loyalty program

It is always a nice idea to make your existing customers feel special. You can have a loyalty program that rewards customers for repeat purchases. The reward can vary from discounts to cashbacks to gifts.

Wrapping it up

Try promoting your food business online with these tried-and-tested strategies for enhanced market visibility and penetration. Want an easier way to promote your brand? Register yourself as a seller on Amazon and enjoy immediate market impact, expert advice on brand promotion, and the backing of a renowned brand. So, what are you waiting for? Get started on your seller journey today.

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