E-Commerce website templates that tick all the right boxes

by Swetasree on 25/02/2018
Are you planning on taking your business online? Do you want to ensure an all-year-round sale of your products and services? If your answer is yes to both, first thing’s first, you need to sell your products well.

One surefire way of doing that is enlisting yourself on an existing online marketplace, such as Amazon. You’ll have the existing base of the website’s customers to sell your products to and save the time and effort spend in building your website.

But, in case you want to explore your website, you can consider readily available website templates to begin with. You would have thought an expensive club of web developers, programmers, and graphic artists would be the way to go. But why go through the hassle when templates are a faster, cost efficient, and easier means to create websites for small and medium-sized enterprises.

E-commerce website templates are preset webpages, customisable with style elements to create a website of your own. The template would include everything needed for your website to function optimally. Anything from the likes of hypertext markup language (HTML) to cascading style sheets (CSS) is part and parcel of a template.

Hold on before you pin point a website template for your venture. Here’s enlisting essentials that need consideration before you enter startup mode:

Is it mobile friendly? While choosing a template of your choice, make sure it is mobile friendly as potential customers are more likely to access your website through a mobile device rather than a desktop. Naturally, your revenue will be a lot higher if your website is compatible on mobile devices. Develop a specialised e-commerce app and you will automatically reach out to more customers than a singular website will ensure.

Does it optimise navigation? Make sure the template gives your customers the best possible experience. A template that’s intuitive in terms of design hooks your customer on the website; they know where to click, and how to go about navigating. When compared to a detailed product listing, an interesting slider image on the home page is effective in terms of creating an impression. Sliding along the image should showcase what your e-commerce venture offers.

Are there multiple tabs for content? You need to present your customers with an impressive website design. Your template should have multiple choices for content presentation, including videos and images. For instance, if you are an e-commerce retailer, you might consider a template which accommodates tabs showcasing video and image trails of your products. Information tabs should be comprehensive enough for enlisting varied content.

Does it enable filter application? Your customers do not want to go through a host of different products that they do not intend to buy. A template that enables filter application eases the buying process. It enables customers to focus on exactly what they are looking for. This, in turn, increases the probability of items being added to shopping carts and subsequently your revenue increases.

Is it user sensitive? Not all your customers will be equally tech-savvy. Your template should cater as much to a techie as to a technically naïve person. If it does not, remember that you risk losing out on a potential client.

Instead of going through the entire hassle of creating an e-commerce website or choosing a preset template, which, needless to say is a costly and time-consuming affair, simply register as a seller on Amazon. Reap assured benefits in the form of user-friendly navigation, extensive search and filter options, and cross-browser and device compatibility among several others.

Become an Amazon seller today
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