Importance of good quality images

by Swati on 11/06/2018
The images of your products are the closest a customer can get to feel your product’s quality. We all know that if you want to sell a product online, you need compelling images. And not just any image- high-quality images are very important. Remember, great product images is an extremely important component for creating a better catalogue. And a good quality image increases the chances of conversion and hence better sales. However, it is important to understand that misleading images may lead to an increase in returns and decreased customer satisfaction. In order to help you sell better, Amazon has detailed out product specific image guidelines.

Below are the best practices to be followed before uploading images of products on Amazon.in.

Review the detailed guidelines on this help page.

Images must accurately represent the product and show only the product that's for sale.

The product and all of its features must be clearly visible.

MAIN images must have a pure white background (pure white blends in with the Amazon search and product detail pages — RGB colour values of 255, 255, 255).

MAIN images must be professional photographs of the actual product (graphics, illustrations, mock-ups or placeholders are not allowed). They must not show excluded accessories; props that might confuse the customer; text that is not part of the product; or logos, watermarks or inset images.

Images must match the product title.

Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales. The smallest your file can be is 500 pixels on its longest side.

Images must not exceed 10,000 pixels on the longest side.

Amazon accepts JPEG (.jpg), TIFF (.tif) or GIF (.gif) file formats, but JPEG is preferred.

Our servers do not support animated .gifs.

Images must not contain nudity or be sexually suggestive.

Prohibited for MAIN image in all product categories


Images with a non-pure white background (RGB less than 255)

Text, logos, borders, colour blocks, watermarks or other graphics over the top of a product or in the background

Multiple images of the same single product

Product that occupies less than 85% of frame on limiting dimension of longest side

Blurry, pixelated or jagged edges

People in the main image/product on model with the exception of adult apparel

It is advisable to follow the style guides for each of the product categories and upload the exact relevant image that matches with your product title. However, if you have not yet registered on Amazon, please register as an Amazon seller today.

Become an Amazon seller today
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