Learn how to open an online store in a few easy steps

by Priya on 29/08/2018
When it comes to the opening of your online store, you go live on the internet and now you have to place your best foot forward to open and maintain the store.

So, how do go about it? We have you covered.

Here are some tips on how to open an online store:

On the day of the launch day

The day you officially inaugurate your online store or an e-commerce website, announce it through social media, newsletters or emailers. You could also release ads to be featured on websites related to your products. For example, if you specialise in cosmetics, your ads should feature on beauty websites and blogs to announce the opening of your store to the potential buyers.

After the launch

You have to keep maintaining your stand in the market by reaching out to the potential customers through:

1. Social media: Post regularly on your social media pages about the products available, deals, etc. Send periodic newsletters, notifications on discounts, new launches, etc. You could set up your product-specific blog to engage the audience. For example, if yours is an online bookstore, your blog could feature book reviews of new releases, author interviews, news of upcoming books etc.

2. Influencers: Influencers can contribute to your e-commerce business significantly. If you deal with cosmetics or food items or merchandises you could send free samples to influencers with an impressive number of followers in exchange for an honest review. Positive reviews will help garner traffic at your store, negative reviews will give you spaces to improve.

Be there for your customer

Since you are in an e-commerce business, you need to be available 24x7, respond to your customers’ queries and complaints, as soon as possible. Make sure your e-commerce platform has the Customer Relationship Management (CRM) tool feature. CRM helps you to streamline and document customer-merchant interactions. Keeping a helpline number and chatbots are also helpful.

Keep yourself and your inventory updated

It is ideal to update your inventory with the latest products on the market.

Allow space for customer reviews: Positive, as well as negative reviews are important to be vigilant in your work process and grow your business.

Efficient handling of returns and exchange: Cases of returns and exchanges are very common at every store. Make sure your e-commerce platform has options for return and exchange and logistics partner has pick-up options for return and exchange. Your e-commerce payment gateways should allow easy refund policies and processes.

Regular progress tracking: It is advised to enable your online portal with Google Analytics and you should regularly track your progress graph and work on it accordingly.

If you consider the above-mentioned tips, you can keep up hopes to grow your online business significantly. However, your life and business can be much easier if you register on Amazon.in as a seller. Amazon will help you with the best-in-class customer service, deliveries, returns, exchanges, and also give tips to grow your business further.

Make your business easier and register now.

Become an Amazon seller today
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