Learn how to sell a product

by Priya on 24/08/2018
Back in the days of our grandfathers, owning a shop space in a famous local market was a thing that most would take pride in. But, gone are those days. Now is the time to think out of the box. Now is the time to explore self-employment like never before. So, if you’re an aspiring e-seller and have products to sell, instead of spending lakhs of rupees to get a brick-and-mortar store, you could just start an online business.

Now you must be thinking, how to sell a product online? Don’t worry, we’ve laid it all down for you:

1. Choose a product: This is the most important step. You need to choose a product and understand its market potential. Do a thorough market research, if it has profitability, go ahead, else, choose a different product. For e.g., there is currently a trend of organic needs, organic food items, organic cosmetics and the like. Try and pick a product idea that will sell.

2. Identify your target market: Identify the target demographic you want to cater to before creating your pricing, branding and marketing strategy.

3. Register a domain name for your website: Domain name is the web address for your e-commerce platform. This should be unique for you and you alone. You register your domain through registrars like GoDaddy and HostGator. You need to have a credit card or PayPal account to pay the registration fees.

4. Design the website: Next comes building the e-commerce website. It should be user-friendly and attractive, both theme-wise and content-wise.

5. Create relevant content: Content should describe your product with clarity, should voice your views and vision to your audience. There should be a separate Contact Us page to receive feedback from or solve the issues of your customers.

6. Set up a secure payment gateway: The e-commerce payment gateway should such that it is secure for both you and your buyer. Also, it should accept a diverse range of e-commerce payment systems for the convenience of usage.

7. Open a merchant account from a bank: For easy and successful transactions, set up a business account.

8. Advertise your e-commerce website: Build your website’s SEO the best you can to appear in front of your potential customers when they are looking for products you sell.

Seems tough and intimidating, right?

Not to worry, Amazon is here to simplify selling. You can start selling your product(s) online within minutes.

Here’s how to sell a product(s) online through Amazon:

Register on Amazon Services website through user-friendly listing tools. That your domain buying hassle taken care of.

Make your products visible to internet users and potential buyers using Amazon Sponsored Products (you pay only when your ad is clicked). Savings on marketing cost.

Your Amazon Seller account is automatically entitled for Amazon Easy Ship – Amazon’s representatives will pick the products from you and deliver it straight to the customer. Logistics problem solved.

If you wish, you can upgrade to Fulfillment by Amazon by filling a simple form and storing your inventory at their fulfillment centers. Amazon will pick and ship the products. You get Amazon’s loyal customers, reachability maximised.

You are entitled to get customised tips to grow your business and keep track of your performance and get customised reports.

You also get 24/7 access to help centres and fortify your business.

So what are you waiting for? Register now.

Become an Amazon seller today
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