After completion of the Executive Entrepreneurship Program at IIM Bengaluru, I took a lot of learnings and made relevant changes to our business operations and systems. Up until now we primarily did wholesale and bulk orders but post this course we were walking in to the biggest turning point of our business – launching as a SELLER on AMAZON
It was in second half of the year 2019 when we started selling on Amazon with little knowledge of how the marketplace nuances. I was not sure how and when the orders would start coming in.
Soon after launching on Amazon, in the month of July 2019 we listed one of our unique product’s - the Plantable Rakhis. Much to our surprise, we were inundated with constantly increasing orders in just a week.
Our listing started showing up on first page because we had a unique idea of plantable rakhis that was 100% eco-friendly. We did sales worth of 1.5 lac rupees in first month itself, something that was way beyond our expectations. We achieved all of this without any promotions and sponsored ads because frankly I had no clue about these products at that time.
This was our world class big bang welcome on the Amazon marketplace. We now have more than 200 products listed on the marketplace.
Our business objective has always been to sustain the environment and our efforts have been aligned to initiate trainings of making recycled seed paper in government and private schools so that more and more young minds can join and innovate with paper thereby help stop global warming.
“As we do all this, Amazon India has supported us beyond our expectations. They have promoted us through:
• Placing us upfront on the Amazon homepage , that helped us garner fantastic visibility
• Placement of our products on the front page of news dailies
I believe for startups like us, support of this kind is of greater value than monetary support. This support will bring money automatically from genuine clients.
In another incident, Amazon invited me and one my woman artist to Bangalore for an influencer program. I was part of a selection of only 6 sellers across India. The event saw influencers from across India, advocators who saw and interacted with our products and eventually promoting them to their audiences on their social handles. An opportunity of this kind is something all sellers will be grateful for.
My success alone cannot be attributed to our unique products. While a marketplace like Amazon recognizes unique product selections, it also supports them in how they are showcased to the rest of the world.
I strongly believe that people do not buy goods and services. They buy relations, stories and magic. Businesses have only 2 major functions- Innovation and Marketing. If you have uniqueness in your products then Amazon will definitely help you become visible with their engagement activities and that would result in outcomes beyond your expectations.
In this difficult times of COVID-19, we are still trying to stand strong as we believe “this too shall pass”. To support our women and to sustain the business we have started making Trendy cotton mask with gloves which can be reused and washed again.
We are ever thankful to Amazon for helping and supporting at every step. Be it early payments during lockdown, reducing referral fee for mask category and above all the big bang support that was providing an insurance cover from COVID-19 for all of its sellers.
I believe there is no substitute to hard work but having a supportive marketplace like Amazon has helped us scale our business to newer and greater heights.