Starting a business in India: SEO guide for new sellers

by Souvik on 21/03/2018
Search engine optimization, more commonly known as SEO, is now a must for online sellers. The incoming traffic volume, brand visibility, and sales figures will depend a lot on how well your company ranks on search engines for relevant keywords.

81% shoppers do online research before making a purchase decision. It is thus, critical for brands to get listed in the first page of relevant search engine results1. If you are starting a business in India, make sure you get your SEO strategy right.

Know your audience

Knowing your target audience is probably the first thing to concentrate on before starting a business in India. Once you learn the shopping pattern and general online behavior of your target audience correctly, you will be in a much better position to identify the keywords that you need to target.

Choose your keywords wisely

Your SEO success will depend a lot on your ability to pick the right keywords. You need to focus on relevant keywords that have a good search volume and are not too difficult to rank. Also keep the purpose of the concerned page in mind while selecting your keywords for best results.

Have a blog section

SEO is now heavily dependent on content. You need to have sufficient high-quality, engaging content on your site to rank high on search engines. A dedicated blog page is a great way to achieve this. However, you need to focus on topics that are useful for your target audience instead of publishing promotional posts.

Incorporate keywords in your product descriptions

Your product description needs to have the right keywords for maximum organic traffic. It is usually a good idea to include your primary keyword for the concerned product towards the beginning of the description.

Have keyword-rich image names and alt tags

The image names and alt tags play a crucial role in giving your site a SEO boost. Try to use relevant keywords in the alt tags for enhanced digital visibility.

Use LSI keywords in your content

Latent semantic indexing keywords, also known as LSI keywords, play an important role in building relevancy for your primary keyword. They allow the search engines to understand the context in which the primary keyword has been used. Including LSI keywords will ensure that your website is shown to a more targeted audience.

Go for extensive social media marketing

Social media also plays an important role in optimizing your website for search engines. If your blog posts gain organic traffic from social media platforms and are shared by users, your chances of ranking high will significantly go up.

The alternate route

If you find the idea of optimizing your website for search engines too difficult, you can always choose to enlist yourself as a seller on Amazon. As a registered seller on Amazon, you will gain immediate online visibility and access to a global audience without having to invest much on SEO. So, what are you waiting for? Signup as a seller today.

1 Source: Shopify: SEO For Beginners: What Sellers Need to Know

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