Start a business in India selling home décor items

by Kamini on 23/04/2018
Did you know that the home décor market is expected to garner 66400 crores by 2020?1 Home décor is fast becoming the ‘it’ industry, attracting a regular flow of urban customers. Home décor is what you would imagine to be dominated by big retailers and boutique designers, yet the industry is slowly transitioning online. With popular design blogs and sites, there is an ever-expanding amount of inspiration and access to choice. With this shift to online, there are several trends emerging. To kick-start a business in India, some of the top home décor items to sell online might include:

Candles & Fragrances

At the end of a long day, a scented candle, oil, or fragrance can be a great way to relax and relieve stress. Not only is it a great product to brighten and freshen up a room, it gives the surrounding environment an earthy, floral, fresh or even seasonal scent. A wonderfully luxurious addition to any room, or perhaps adding a wonderful accent to an evening gathering, it can easily settle into expressing the personality of the person.


Collectibles can be tastefully used to enhance the character of a home. While there is always a demand for tasteful, timeless pieces that stand the test of time, it is a more popular marketable option to sell smaller decorative items such as vases, masks, idols and figurines which can as well bring out the personality of the home owner.

Artwork & Photography

Investing in the right artworks and photography offerings can jump-start any online business. Homeowners are always on the lookout for elegant pieces that are economical and at the same time lend personality to a home.

Home furnishings

Beautiful cushions, bolsters, appliques and curtains, lend a quiet sophistication to a home and are products that can be easily marketed online. The advantage of selling home furnishings online is that you can source the products from anywhere in the world. Since homeowners each have differing tastes, offering different varieties of the product such as ethnic, contemporary, classic, etc. in different types of fabrics such as silk or cotton or linen, etc.

Table accents

To add a touch of style to a home, owners are often looking for interesting pieces which can complement their home décor. Table accents such as clocks, vases, artificial flowers, decorative boxes are much in demand and in trend. These are small items with high margins and can be stocked very easily. The more innovatively they are sourced, the higher the chances for success.

Once you know what you want to sell online, you need to choose the right platform to sell. Amazon offers an extensive range of services that can help you get started with selling your products online. It offers several other services like a cash on delivery option, fast shipping, secure payments, etc. It also has the added benefit of a vast customer base. So, to leverage these opportunities, register as a seller with Amazon today.

Source: Allied Market Research: Home Decor Market by Product (Furniture, Textiles (Rugs, Bath Textiles, Bed Textiles, Kitchen and Dining Textiles, Living room Textiles), Floor coverings (Tiles, Wood & Laminate, Vinyl & Rubber, Carpet & Rugs) - Global Opportunity Analysis and Industry Forecast, 2014 - 2020

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