Starting a new business can be a tedious affair. From market research to business plan and execution-a, new business is much like sapling you plant. It needs all your attention, care, and time. But, that shouldn’t deter you from starting your own venture. Why? Simply because we’re about to take you through best practices of e-selling that you can follow.
If you know the essentials of selling, half the job is done. You will certainly have it easy compared to those still curating for tips to sell. As a small business owner myself, I have found some techniques that generally tend to work. Read on to know more about these:#1 Keep your finances up-to-date:
While starting a new business, make it a point to work on your accounting weekly. Knowing your numbers will help keep a finger on the pulse of your finances. Waiting for the year, quarter, or month to end is too long to find out if your business needs to make changes.#2 Focus on solutions:
Think about how you can help fix a problem your business is facing or is likely to face in the near future. Prevention is better than cure, as they say. Focus on solutions for your problems at an early stage. Do not let glitches fester. Say you are having difficulties with a particular sale. Consider how you can tackle the matter by leveraging a fresh perspective.#3 Use detailed descriptions and images:
When one shops online, he/she does not have the luxury of closely inspecting or touching an item before he/she makes a purchase. In such cases, what do they generally do? They are likely to look for product descriptions
with images. Most online buyers tend to do so. Having a detailed description along with images from different angles is critical if you wish to secure a sale.#4 Make security your priority:
Many of us have encountered our credit/debit card scams because the stores we made a purchase from could not adequately protect our information. As a result, we don’t prefer shopping from unsafe and unreliable e-commerce sites. Like you or I, other shoppers will not prefer to shop at sites that do not use SSL security, stores credit/debit cards without asking them first, or that do not use three- or four-digit security codes displayed on the back of a card. Try offering the option of paying with third-party payment processors, such as PayPal. If an e-commerce site doesn’t care about making the shopping experience safe for its customers, do not opt for it for your business.#5 Choose the right platform to sell:
There are two ways to go about selling your product. One is to create and maintain a website of your own. The other is to become a third-party seller. The former entails maintenance costs that may not be favourable to new businesses. The latter is the way to go.
Before zeroing in on a seller platform, make sure you choose the right e-commerce portal while starting a new business. There are ample options out there. However, I started selling on Amazon as it simplified the process of setting up a store by providing ready access to support services and existing visitors. Yes, you will not have to build your own website or pay a fixed amount to maintain a storefront. Sounds great? So, if you want to start selling, do check out Amazon’s unique selling platform.#6 Provide a satisfying post-sale experience:
Customer support is one of the key areas many online retailers do not pay enough attention to. So, keep it in mind that once you’ve made your sale, you must ensure that your customers can easily reach out to you with any issues they have encountered through a responsive customer support service.
If you're one of those small business owners who are late to the game, fret not. Use this time to kick-start the planning process and be back on track. Register on Amazon
today and make your entrepreneurial dream come true.