How to open an online store: A step-by-step guide for you

by Bisakha on 24/08/2018
Do you want to start your own online store? We know that doing so from scratch can be a slightly intimidating idea. Well, you are not alone. After helping hundreds of entrepreneurs open an online store, we have decided to create a comprehensive, step-by-step guide on how to open an online store. Here it goes:

Step 1: Decide what you are going to sell

Ideally, opt for something you are interested in and know a lot about. You will need to devote a significant amount of time and energy to your business. Look for a product keeping that in mind, as working with an uninteresting product may not be sustainable in the end.

If you are stuck for ideas, you can consider focusing on niche areas. However, do remember that you will need to research adequately on your chosen area. Make a note of what your competitors offer, how much they charge and find that one factor which will differentiate your business from the rest.

Step 2: Shortlist e-commerce hosting platforms

If opening an online store is your focus, consider registering on a popular and dedicated e-commerce platform. Popular e-commerce platforms like Amazon generally provide more robust order management and online selling features compared to site builder cart add-ons. It simplifies the process of setting up an online store by providing ready access to support services and existing visitors. Yes, you will not have to build your own website or pay a fixed amount to maintain a storefront.

However, if you are looking for a platform with full-featured blogging functions and one that will grant total control over content areas of your website, dedicated e-commerce platforms serving the same purpose may be limited.

Step 3: Promote your business and keep at it

Promote your business. Make sure it is discussed. Wondering how to do so? Create interest on social media platforms such as Instagram, Facebook and Twitter.

Ensure customers can find your business on popular search engines such as Google. In addition to this, you may try publishing customer testimonials. Here is a tip for you: Look at your audiences on social media channels and choose one or two channels that align closely with your target market and focus on them. Try to measure the results; if it works, continue doing it and if it does not, try some other channel.

Step 4: Offer a hassle-free shopping experience

Be flexible. Offer multiple secure payment methods and provide customers with details on your products, costs, shipping options, etc.

Although most of us are well versed in online shopping, there are many who still need to be reassured that online businesses are trustworthy and will not take their money without delivering the products.

Having one or two email addresses, contact numbers and ways to chat online will help attract and retain your customers.

If you want to begin right away, kick-start the planning by registering on Amazon today. Remember that regulations and demands change with time. Do as much networking possible with other online entrepreneurs as this is the best way to learn, and most people will be happy to share their experiences.

Become an Amazon seller today
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