Sell on Amazon Handmade

Amazon Handmade is a store within where Indian Artisans can sell their handcrafted goods. Apply to join our global community and reach millions of Amazon customers worldwide.
Already applied? Check your application status with your email and confirmation code here.

Artisan Benefits

When you sell on Amazon, your products are easier to find and easier to buy.

Zero Upfront Costs

We have waived the professional account monthly fee; pay only when you make a sale. Our 15% referral fee includes payment processing, marketing, seller support & fraud protection.

Fulfillment by Amazon

Let Amazon fulfill your orders for you so you can focus on creating your products. Get a Prime badge on your listings. Learn more here.

Invite Only

Our application process ensures that only Artisans sell on Amazon Handmade.

Customised Products

Give customers a chance to customise products and create a one-of-a-kind piece.

Tell Your Story

Create your Artisan Profile with a custom URL. Share your story, showcase your work and connect with customers.

Let's Get Started!

Register to sell on Amazon

Apply to sell on Amazon Handmade. Approved Artisans will receive an invitation e-mail with a link to start the registration process.

List your products

Use our simple listing tool to add your handcrafted products to your store. Listings are free and never expire! 

Start selling

Reach hundreds of millions of Amazon customers across the world, all in one place!

Frequently Asked Questions

Who can sell on Amazon Handmade?
All products available in your Amazon Handmade store must be handmade, i.e. created, altered or assembled entirely by hand (not from a kit). Products must be handmade by you (the Artisan), by one of your employees (if your company has 20 or fewer employees), or a member of your cooperative (if your cooperative has less than 100 people). Sellers are not eligible to offer mass-produced products or products handmade by different Artisans in the Amazon Handmade store.
What categories are available on Amazon Handmade?
Right now, Amazon Handmade is open to Artisans who make jewelry, home decor products (art, baby bedding, bath, bedding, furniture, kitchen & dining, lighting, patio, lawn & garden, storage & organization), apparel and shoes, beauty & personal care, pet supply, party supplies, stationery, accessories, baby, sporting goods, and toys & games. If your products don’t fit into these categories, don’t worry – we are working to open up more categories in the upcoming months. Apply now to be the first to know.
What if I already sell online on
No problem! You can list your products with Handmade too! All you need to do is apply with the below link and once your application is approved, register your selling on account, list your products and start selling. Instructions will be included in your invitation email. Apply Now
What if I already sell online on
No problem! You can list your products with Amazon Handmade too! Also, if you already sell with, you will be able to add Handmade to your account once you apply and are accepted. Instructions will be included in your invitation email. Apply Now
Can I sell in Canada or Mexico if I already sell with Amazon Handmade?
If you already sell with Amazon Handmade in the US, you are eligible to list your handmade products on the other NA marketplaces (, without reapplying into Handmade. Keep in mind that you will be responsible for compliance with all rules and regulations that govern each market in which you operate.
How will customers discover handmade products?
Amazon Handmade is a separate category on Amazon so your products will appear alongside other handmade items for customers to browse, discover and shop. Visit the Handmade store here.
How can I tell customers about my products and store?
After you register with Amazon Handmade, you will create your Artisan Profile page on Be creative! This is where you can tell customers all about what inspires your craft. Share your story and handcrafting process through your own words and images.
How can I promote my products on Amazon?
That’s easy! As an Artisan on Amazon Handmade, you’ll have access to our Sponsored Products advertising program and you’ll have the ability to run promotions – all from Seller Central. Learn more
Do I need to have UPCs for my products?
UPCs are not required, but you can add your own SKU or bar code to each product to help you track your orders if you already have them.

Amazon Handmade

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